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What is Emotional Marketing? Emotional marketing is used by booking.com to evoke emotions to increase hotel conversion. Emotions help your visitors to notice, remember, feel connected, and trust. Emotional marketing typically works on specific emotions: like happiness, sadness, anger, or fear, to motivate a guest

Scarcity effect to increase hotel conversion is based on FOMO - fear of missing out. Limited offers, No rooms left, Sold Out, Only One Room Left - all the triggers use FOMO and influence the visitors' behavior. Likewise, Booking.com plays very well on a guests’

Many others cannot be wrong Why booking.com uses Social Proof to increase hotel conversion? By all means, we are social creatures. For this reason, humans pay a great deal of attention to the behavior of other people. Consequently, social proof tactics work so well to

Direct visitors toward the hotel booking Directing guests from one step to the other, tunneling guests' experience towards the hotel booking, helps hotels and OTAs to increase the final conversion rate. Indeed Booking.com is great at directing visitors throughout the booking process. To illustrate how

Increase conversion by Offering more for less Adding value and highlighting it to the visitor is a great way to increase the hotel conversion rate. I’ve been using Booking.com for more than a decade, booking hotels every now and then. I have my Genius Level

Personalization is a key for Hotel website conversion Personalization is, probably, the most well-known and, at the same time, toughest to implement, approach to increase your hotel website conversion rate. We all know Booking.com uses personalization for conversion optimization, however not everybody understands to what

Booking.com Conversion Game It is not a secret that the hospitality market is competitive. Therefore, guests can choose from thousands of hotels and or reserve with a dozen different channels. Did you ever wonder, how Booking.com became the most successful travel site in history? How