123compare.me received a Seal of Excellence 123compare.me received a Seal of Excellence Tags Hospitality Trends December 1, 2020 High award from EU Commission On the 25th of November 123compare.me received a Seal of...
COVID-19 recovery trends for hotels COVID-19 recovery trends for hotels Tags Hospitality Trends November 25, 2020 COVID-19 recovery trends for hotels In September 2020, McKinsey & Company published the report “The...
How does Hotel Price Comparison work How does Hotel Price Comparison work Tags best practices November 20, 2020 How does Hotel Price Comparison work? There are several types of hotel price comparison tools...
Can personalization be automated? Can personalization be automated? Tags best practices November 17, 2020 Is automated predictive personalization working? Professional Expertise & Algorithms VS Predictive-Personalization Personalizing content (aka Targeted...
Conversion optimization techniques Booking.com uses Conversion optimization techniques Booking.com uses Tags best practices November 12, 2020 Booking.com Conversion Optimization Techniques. What hotels can learn from it? This is the last post...
Conversion Booster: Emotional marketing Conversion Booster: Emotional marketing Tags best practices October 23, 2020 What is Emotional Marketing? Emotional marketing is used by booking.com to evoke emotions to increase...
Conversion Booster: Scarcity effect Conversion Booster: Scarcity effect Tags best practices October 21, 2020 Scarcity effect to increase hotel conversion is based on FOMO - fear of missing out....
Conversion Booster: Social Proof Conversion Booster: Social Proof Tags best practices October 20, 2020 Many others cannot be wrong Why booking.com uses Social Proof to increase hotel conversion? By...
Conversion Booster: Directing Visitors Conversion Booster: Directing Visitors Tags best practices October 19, 2020 Direct visitors toward the hotel booking Directing guests from one step to the other, tunneling...
Conversion Booster: Adding Value Conversion Booster: Adding Value Tags best practices October 16, 2020 Increase conversion by Offering more for less Adding value and highlighting it to the visitor...