Is automated predictive personalization working? Professional Expertise & Algorithms VS Predictive-Personalization Personalizing content (aka Targeted...

Booking.com Conversion Optimization Techniques. What hotels can learn from it? This is the last post...

What is Emotional Marketing? Emotional marketing is used by booking.com to evoke emotions to increase...

Don't miss the deal! Scarcity effect to increase hotel conversion is based on FOMO -...

Many others cannot be wrong Why booking.com uses Social Proof to increase hotel conversion? As...

Direct visitors toward the hotel booking Directing guests from one step to the other, tunneling...

Increase conversion by Offering more for less Adding value and highlighting it to the visitor...

Booking.com Conversion Game It is not a secret that the hospitality market is competitive. Therefore,...