Rate Comparison: A/B test case study
Rate Comparison: A/B test case study
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Rate Comparison A/B test during COVID-19 Mid-April till Mid-May we ran a new Rate Comparison...
Dark Patterns VS Conversion Optimization
Dark Patterns VS Conversion Optimization
Dark Patterns VS Conversion Optimization This March California was the first state that officially prohibited...
How does Hotel Cart Recovery work?
How does Hotel Cart Recovery work?
How does Hotel Cart Recovery work? On average 8 out of 10 travel website visitors...
123compare.me received a Seal of Excellence
123compare.me received a Seal of Excellence
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High award from EU Commission On the 25th of November 123compare.me received a Seal of...
COVID-19 recovery trends for hotels
COVID-19 recovery trends for hotels
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COVID-19 recovery trends for hotels In September 2020, McKinsey & Company published the report “The...
How does Hotel Price Comparison work
How does Hotel Price Comparison work
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How does Hotel Price Comparison work? There are several types of hotel price comparison tools...
Can personalization be automated?
Can personalization be automated?
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Is automated predictive personalization working? Professional Expertise & Algorithms VS Predictive-Personalization Personalizing content (aka Targeted...
Conversion optimization techniques Booking.com uses
Conversion optimization techniques Booking.com uses
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Booking.com Conversion Optimization Techniques. What hotels can learn from it? This is the last post...
Conversion Booster: Emotional marketing
Conversion Booster: Emotional marketing
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What is Emotional Marketing? Emotional marketing is used by booking.com to evoke emotions to increase...
Conversion Booster: Scarcity effect
Conversion Booster: Scarcity effect
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Scarcity effect to increase hotel conversion is based on FOMO - fear of missing out....