Blog for Hoteliers - Conversion Optimization

Good or evil: Preferred Plus Booking.com program

best practices

June 15, 2021

Preferred Plus booking.com program: New offer for hoteliers. Booking.com Preferred Plus program didn't start yesterday,...

Rate Comparison: A/B test case study

best practices

June 3, 2021

Rate Comparison A/B test during COVID-19 Mid-April till Mid-May we ran a new Rate Comparison...

Dark Patterns VS Conversion Optimization

conversion optimization

April 8, 2021

Dark Patterns VS Conversion Optimization This March California was the first state that officially prohibited...

How does Hotel Cart Recovery work?

conversion optimization

March 4, 2021

How does Hotel Cart Recovery work? On average 8 out of 10 travel website visitors...

123compare.me received a Seal of Excellence

Hospitality Trends

December 1, 2020

High award from EU Commission On the 25th of November 123compare.me received a Seal of...

COVID-19 recovery trends for hotels

Hospitality Trends

November 25, 2020

COVID-19 recovery trends for hotels In September 2020, McKinsey & Company published the report “The...

How does Hotel Price Comparison work

best practices

November 20, 2020

How does Hotel Price Comparison work? There are several types of hotel price comparison tools...

Predictive Personalization for conversion increase

Can personalization be automated?

best practices

November 17, 2020

Is automated predictive personalization working? Professional Expertise & Algorithms VS Predictive-Personalization Personalizing content (aka Targeted...

Conversion optimization techniques Booking.com uses

best practices

November 12, 2020

Booking.com Conversion Optimization Techniques. What hotels can learn from it? This is the last post...

Emotional marketing to increase conversion

Conversion Booster: Emotional marketing

best practices

October 23, 2020

What is Emotional Marketing? Emotional marketing is used by booking.com to evoke emotions to increase...