How does Hotel Price Comparison work? There are several types of hotel price comparison tools...

Is automated predictive personalization working? Professional Expertise & Algorithms VS Predictive-Personalization Personalizing content (aka Targeted...

Booking.com Conversion Optimization Techniques. What hotels can learn from it? This is the last post...

What is Emotional Marketing? Emotional marketing is used by booking.com to evoke emotions to increase...

Scarcity effect to increase hotel conversion is based on FOMO - fear of missing out....

Many others cannot be wrong Why booking.com uses Social Proof to increase hotel conversion? By...

Direct visitors toward the hotel booking Directing guests from one step to the other, tunneling...

Increase conversion by Offering more for less Adding value and highlighting it to the visitor...