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About us

Our Mission

At 123COMPARE.ME, we help hotels regain full control over their distribution and pricing strategy.

Our technology detects rate disparities across OTAs, metasearch engines, and bed banks, identifies their origin, and triggers smart actions to resolve them.

Beyond parity, we improve the hotel’s direct channel performance by delivering personalised campaigns, real-time price matching, and recovery tools that prevent booking abandonment.

Our mission is simple: protect the hotel’s pricing, empower its commercial strategy, and maximise direct revenue.

Our Products

We provide a complete ecosystem of revenue and marketing solutions designed for hotels and hotel groups:

  • Price Parity Management, including OTA, metasearch and GHA monitoring.

  • Direct Channel Tools such as real-time price matching and user-recovery modules.

  • Marketing Solutions, from personalised campaigns to conversion widgets.

  • Advanced Price Analytics and consulting aligned with each hotel’s strategy.

Our Team

We are an international team with American and European experience, combining technical expertise and deep knowledge of hotel distribution.

Our global mindset allows us to identify emerging trends early, adapt quickly, and build solutions that help hotels stay competitive in an evolving digital landscape.

Our Progress

Today, more than 4,000 hotels in over 100 countries rely on 123COMPARE.ME to protect their rates, strengthen their commercial strategy and grow their direct channel.

We continue innovating to meet the needs of hotels worldwide—supported by a dedicated team committed to exceptional service and long-term impact.

Our Values

Curiosity

We’re passionate about hospitality and committed to continual learning. Curiosity fuels our innovation and drives us to lead the future of price integrity.

Empathy

Collaboration and openness are at the core of how we work. We value people, ideas, and shared problem-solving.

Prioritize

We focus on what delivers the greatest impact for our clients—setting clear goals, moving efficiently, and executing with excellence.

Think Rigorously

We challenge assumptions and rely on evidence-based reasoning to make better decisions and create better products.

Global Reach

We’re a global team, working together across borders and cultures.

Our Associations

HSMAI Europe

Since November 2024

HEDNA

Since October 2024

Tourism Tech Cluster

Since November 2022

Our Nominations and Winnings

Global Finalist 2024
28th World Congress on Innovation & Technology (WCIT 2024)
Yerevan, Armenia

Finalist 2024 
WYSE Travel Confederation
Lisbon, Portugal

Nominated 2024
Data Provider
SKIFT
New York, USA

Winner 2024
Travel Innovation
PhocusWright EMEA
Barcelona, Spain