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Raise Google Hotel Ads to the next level with Conversion Rate Optimization

The digital age is revolutionizing the hotel sector, that is why if we don’t work hard on it, we are left out of the market. There are many digital channels that allow you to improve your online strategy and today we want to talk about two of them: Google Hotel

Good or evil: Preferred Plus Booking.com program

Preferred Plus booking.com program: New offer for hoteliers. Booking.com Preferred Plus program didn't start yesterday, yet many hotels in different regions became aware of this program in the last month when booking.com started to notify their clients. In brief, what is the offer? Preferred Plus is a variation of the

Rate Comparison: A/B test case study

Rate Comparison A/B test during COVID-19 Mid-April till Mid-May we ran a new Rate Comparison widget A/B test with one of our partners and its clients. In the test, we were studying the effect of the rate comparison on the conversion rate for 50 hotels and for 12K user searches.

How does Hotel Price Comparison work

How does Hotel Price Comparison work? There are several types of hotel price comparison tools using the same principle - compare accommodation rates within various online channels. The most popular online channels are the hotel website and OTAs (online travel agencies, such as Booking.com, Expedia, Hotels.com, Agoda or others). You

Predictive Personalization for conversion increase

Can personalization be automated?

Is automated predictive personalization working? Professional Expertise & Algorithms VS Predictive-Personalization Personalizing content (aka Targeted Messages or SMASH) is a way to improve the customer website experience and make it more relevant and, therefore, convincing. There are different approaches to personalization tools on the market. The first approach to personalization

Conversion optimization techniques Booking.com uses

Booking.com Conversion Optimization Techniques. What hotels can learn from it? This is the last post in this series - let’s summarize what we saw and what will be the main takeaway from the analysis of conversion optimization techniques Booking.com. Previous posts about tricks Booking.com use to increase conversion: “Why booking.com

Emotional marketing to increase conversion

Conversion Booster: Emotional marketing

What is Emotional Marketing? Emotional marketing is used by booking.com to evoke emotions to increase hotel conversion. Emotions help your visitors to notice, remember, feel connected, and trust. Emotional marketing typically works on specific emotions: like happiness, sadness, anger, or fear, to motivate a guest book. Can your language be

Conversion Booster: Scarcity effect

Scarcity effect to increase hotel conversion is based on FOMO - fear of missing out. Limited offers, No rooms left, Sold Out, Only One Room Left - all the triggers use FOMO and influence the visitors' behavior. Likewise, Booking.com plays very well on a guests’ negative emotions. Don’t miss the

Conversion Booster: Social Proof

Many others cannot be wrong Why booking.com uses Social Proof to increase hotel conversion? By all means, we are social creatures. For this reason, humans pay a great deal of attention to the behavior of other people. Consequently, social proof tactics work so well to increase the conversion rate of

Directing Visitors to increase conversion

Conversion Booster: Directing Visitors

Direct visitors toward the hotel booking Directing guests from one step to the other, tunneling guests' experience towards the hotel booking, helps hotels and OTAs to increase the final conversion rate. Indeed Booking.com is great at directing visitors throughout the booking process. To illustrate how tunneling users works, let's start

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