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Tag: best practices

Adding Value to increase conversion

Conversion Booster: Adding Value

Increase conversion by Offering more for less Adding value and highlighting it to the visitor is a great way to increase the hotel conversion rate. I’ve been using Booking.com for more than a decade, booking hotels every now and then. I have my Genius Level 2 status and though I’ve
Extreme Personalization to increase conversion

Conversion Booster: Extreme Personalization

Personalization is a key for Hotel website conversion Personalization is, probably, the most well-known and, at the same time, toughest to implement, approach to increase your hotel website conversion rate. We all know Booking.com uses personalization for conversion optimization, however not everybody understands to what extent. Booking.com not just adding
How booking converts

Why booking.com converts so high and what hotels can learn from it?

Booking.com Conversion Game It is not a secret that the hospitality market is competitive. Therefore, guests can choose from thousands of hotels and or reserve with a dozen different channels. Did you ever wonder, how Booking.com became the most successful travel site in history? How does Booking.com get that high