Hospitality Trends archivos

Raise Google Hotel Ads to the next level with Conversion Rate Optimization

The digital age is revolutionizing the hotel sector, that is why if we don’t work hard on it, we are left out of the market. There are many digital channels that allow you to improve your online strategy and today we want to talk about two of them: Google Hotel

Good or evil: Preferred Plus Booking.com program

Preferred Plus booking.com program: New offer for hoteliers. Booking.com Preferred Plus program didn't start yesterday, yet many hotels in different regions became aware of this program in the last month when booking.com started to notify their clients. In brief, what is the offer? Preferred Plus is a variation of the

123compare.me received a Seal of Excellence

High award from EU Commission On the 25th of November 123compare.me received a Seal of Excellence by the European Commission. The Seal was granted after a highly competitive evaluation process by an international panel of independent experts. We presented our project to the сommittee and passed all stringent assessment thresholds

COVID-19 recovery trends for hotels

COVID-19 recovery trends for hotels In September 2020, McKinsey & Company published the report “The travel industry turned upside down: Insights, analysis, and actions for travel executives” As the report covers all travel segments, 123compare.me team summarizes some main takeaways for the hotel industry. COVID-19 Booking Patters: Shorter Booking Window &

Tag: Hospitality Trends