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Hospitality Pricing

Innovation series

(Reserve your spot)

Beyond Rate Wars: Winning Pricing Strategies in the AI Era

New York | 16th September, 2025

9AM – 12PM

Executive Summary

The fourth edition of HPI New York, held in partnership with HANYC and Keytel, brought together industry leaders to explore how AI is reshaping hotel pricing and distribution. Key themes included the rise of agentic travel bots, the importance of structured and multilingual data, and the growing role of price as a ranking factor in digital channels.

Discussions also covered personalization limits, content acquisition challenges, and the need for transparency in AI-driven platforms. The event closed with three priorities for hoteliers: structure inventory data, strengthen content, and automate operations. The message was clear—AI is no longer optional; it’s redefining how hotels compete and connect with travelers.

Roundtable:

Beyond Rate Wars: Winning Pricing Strategies in the AI Era

In a landscape where Online Travel Agencies (OTAs) are pivotal for expanding a hotel’s reach, hotels face challenges like rising distribution costs and maintaining Price Integrity across multiple channels. The emergence of AI-driven dynamics further complicates these issues, introducing both opportunities and challenges.
By fostering a collaborative environment, this event empowers top hospitality experts in Distribution, Pricing, and Revenue professionals to strengthen distributor relationships, minimize pricing conflicts, and unlock sustainable revenue growth.

HPI New York – 16th September, 2025

Time: 9AM to 12PM
Place: HANYC (Hotel Association of New York City) – 34 E 51st St, New York, NY 10022, United States
Participants: VP Distribution, Pricing, Digital, or Revenue, Large Hotel Groups

Expert Pool

The event began with a dynamic series of four 10-minute keynotes delivered by top speakers, setting the tone for rich and meaningful discussions throughout the day. The lineup featured professionals from a range of backgrounds, bringing diverse perspectives to the forefront of the conversation.

Moderator

Vijay Dandapani

President & CEO

HANYC

Raúl Álvarez

Global VP Digital Strategy, Innovation & eCommerce

Radisson Hotel Group

Luís Cabral

Paganelli-Bull Professor of Economics and International Business; Chair, Department of Economics

NYU Stern

Jordi Serra

CEO

123COMPARE.ME

Neptaly Mirrieles

Senior Area Manager

Expedia Group

Topics

The importance of Direct bookings for Hotel groups and strategies to boost them.
Raúl Álvarez
Hospitality in the AI era, who will capture the value.
Luís Cabral
How Price Integrity is evolving. The case of New York and the United States.
Jordi Serra
How Hotels should focus the partnership with OTAs to optimize price and value.
Neptaly Mirrieles

Highlights from HPI New York

Experience the energy of the event through the photos and the event highlights video below.

World Series

Explore the full recap by clicking on the event title below.

Date

Place

Topics

November 2024
Barcelona
DMA: What can we expect after 6 months?
January 2025
London
The impact of the DMA in the Hospitality industry
January 2025
San Diego
Trends in Pricing Distribution and Parity Management
September 2025
New York
Beyond Rate Wars: Winning Pricing Strategies in the AI Era
October 2025
Mallorca
Hotels Unleashed: Mastering Distribution Dynamics in the Current Regulatory Chaos
September 2026
Washington, D.C.
Pending

Next events

Mallorca – October 2025
Washington, D.C. – September 2026