What does Price Match do?

Price Match automatically checks OTA prices in real time and adjusts the direct rate when an OTA undercuts, ensuring the hotel always offers the best available price.

How does Price Match verify OTA prices?

Every user search triggers a real-time comparison of OTA rates for the same dates, room type and occupancy. The process is instant, accurate and fully automated.

Does Price Match affect the website experience?

No. The price update occurs seamlessly, with no additional clicks or page refreshes. The user maintains a smooth and consistent booking experience.

Does Price Match work with Google Hotel Ads?

Yes. Price Match integrates with Google Hotel Ads to detect when an OTA shows a lower price. The system updates the direct rate automatically to convert paid traffic into bookings.

Is the Best Price message mandatory?

No. Transparency tools such as the Best Price message are optional and customizable. Hotels can enable them to reinforce trust during the booking journey.

How can a hotel activate Price Match?

Hotels can request activation by filling out the form on the Price Match page. Our team will contact them to configure the tool and connect it to their booking engine.

Price Match

Always Offer the Best Rate on Your Direct Channel

Name: Price Match
Brand: 123COMPARE.ME
Availability: InStock
Rating: 4.9 (31 reviews)

Keep your rates competitive, protect your direct channel, and convert more bookings — with
123COMPARE.ME.

Try Price Match Now

How Price Match Works

Real-time OTA checks

Each search triggers a verification of OTA prices for matching dates, room and occupancy — fast, accurate and fully automated.

Automatic direct adjustment

If an OTA undercuts your price, the system updates your direct rate instantly — no refresh, no friction and no impact on UX.

Optional transparency tools

You can enable an optional Best Price message to reinforce trust during the booking flow. Fully optional and customisable.

Smart Price Matching for Google Hotel Ads (GHA)

Price Match goes beyond traditional OTAs. It connects with Google Hotel Ads to monitor rates in real time. If a user lands on your website via GHA and sees a better price elsewhere, we match it—automatically.

This exclusive integration maximizes the impact of your GHA investment by turning visibility into conversions.

Activate Price Match today

Designed for Direct Booking Success

Capitalize on the Billboard Effect

Many travelers discover your hotel on OTAs or metasearch platforms, then visit your website. That moment is critical.

With Price Match, you ensure your direct channel always offers a rate that’s as good—or better—than third-party sites. No friction, no hesitation—just more direct bookings.

✔ Don’t lose another guest at the final step.