Frequently Asked Questions | 123COMPARE.ME
About WPM by 123COMPARE.ME
What is the World Parity Monitor (WPM)?
The World Parity Monitor is 123COMPARE.ME’s global observatory that tracks hotel price parity across OTAs and metasearch platforms. It analyzes verified pricing data from more than 5,900 hotels across the 60 top worldwide destinations, offering a transparent view of how intermediaries impact rate integrity and direct channel performance.
What data does the WPM analyze?
The WPM collects data through Google’s metasearch engine, performing over 9 million monthly price comparisons every month. It evaluates prices across OTAs, metasearch engines, and hotel direct channels using real demand searches. Key variables include destination, hotel category, booking anticipation, length of stay, traveler segments, and device type.
What does Beat, Meet and Lose mean?
Beat, Meet and Lose (BML) is the core metric used in the World Parity Monitor to compare OTA prices with a hotel’s direct rate.
- Beat: The hotel’s direct price is lower than the OTA price.
- Meet: The hotel’s direct rate is the same as OTA prices or within a ±0.5% margin.
- Lose: An OTA displays a lower price than the direct channel.
This metric allows hotels to measure their exposure to price undercutting and evaluate parity performance with precision.
About WPM Reports
What are the World Parity Monitor Reports?
The World Parity Monitor Reports are data-driven analyses that track how OTAs and metasearch platforms behave in real demand scenarios. Each report measures price integrity, exposure to undercutting and key parity indicators across more than 60 global destinations.
They provide a standardized, validated benchmark that helps the industry understand parity patterns, OTA competitiveness and market dynamics at both global and regional levels.
In what formats are the WPM Reports published?
The WPM is delivered in two complementary formats:
-
Monthly Reports
Operational snapshots that provide quick insights into Beat–Meet–Lose exposure, OTA behavior and top offenders. -
Trimestral / Annual Reports
Comprehensive analyses offering regional and global benchmarks, segmentation by destination, LOS, anticipation, devices, traveler type and distribution channels.
This two-tier structure ensures both agility for short-term monitoring and depth for long-term strategic analysis.
What makes the WPM different from other parity reports?
The WPM is the only global, continuous parity tracking system based on real traveler demand. It combines high-frequency metasearch tracking with segmentation by destination, LOS, devices, anticipation and booking channels. Additionally, all results are validated by a panel of industry experts, ensuring methodological rigor and strategic relevance.
Who reviews and validates the data?
Each WPM report is reviewed and validated by a committee of Key Opinion Leaders (KOLs) composed of senior experts in revenue management, digital strategy and distribution from global hotel brands such as Radisson Hotels Group, Barceló Group, Eurostars, NH Hoteles, Hotusa, Zafiro Hotels, Vincci Hoteles, Valamar Riviera, and L+R Hotels.
What regions and destinations does the WPM cover?
The WPM analyzes parity behavior across more than 60 global destinations across Europe, North America, LATAM, APAC and MEA, ensuring worldwide coverage. Regional editions provide focused insights tailored to local dynamics.
What KPIs does the World Parity Monitor use?
The main KPIs include:
- Lose Rate (%)
- Meet Rate (%)
- Beat Rate (%)
- % Lowest when Lose
- % Unique Lowest
- % Lowest when Meet & Lose
- Average number of OTAs at the lowest Price
- Best Offer
These indicators quantify OTA behavior and exposure to undercutting.
Benefits from the WPM
How can hotels benefit from the WPM?
Hotels use the WPM to:
- Understand their exposure to pricing disparities.
- Identify which OTAs most frequently undercut the direct rate.
- Benchmark performance against market and regional averages.
- Support revenue and distribution decisions.
- Detect trends that impact conversion and brand trust.
The WPM provides evidence-based insights that help protect the direct channel and improve pricing fairness.
How does the WPM support Revenue Managers and distribution teams?
The WPM provides verified parity intelligence that helps Revenue Managers:
- Detect persistent OTA undercutting.
- Understand competitiveness at destination level.
- Quantify the impact of distribution channels.
- Improve price integrity and direct channel performance.
- Strengthen strategic decision-making with reliable data.
How hotels can access the WPM data
How can hotels access the World Parity Monitor data?
Hotels can download every WPM report directly from 123COMPARE.ME and subscribe to receive monthly parity insights by email. All editions are publicly accessible, and the methodology, KPIs, and data coverage are fully transparent to support reliable benchmarking and informed decision-making.
Is the WPM available worldwide?
Yes. The WPM evaluates parity across all major global destinations and supports benchmarking for international hotel groups, small chains and independent hotels.
