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Marketing Technology Solutions

Attracting demand is expensive. Losing it after paying for it is worse. Our marketing solutions make sure every euro of media lands on a channel that is competitive, correctly priced and ready to close the booking.

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MARKETING TECHNOLOGY
What happens to your direct conversion rate once media, pricing and content all work together.
+34%
Direct conversion
€185K
Recovered monthly
0
Wasted auctions
Booking step 2 · Barcelona, 12–15 Oct
Returning visitor · 2nd session
Book in the next 15 min
Save 10% on your room — just for you
✓ Booked direct
<3 min
Setup time
+34%
Direct conversion
Campaigns

Personalized Messaging at the Right Moment

Design segmented campaigns in minutes and trigger the right message at the right point in the booking journey — promotions, urgency, or scarcity — based on guest profile, dates, or browsing behavior.

  • Fast setup: Build a customized campaign in three simple steps, from design to publishing.
  • Smart segmentation: Target by hotel, screen, dates, or guest behavior to maximize relevance.
  • Real-time personalization: Set the perfect timing and conditions to maximize direct bookings.

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Content Audit

Become the Source AI Trusts

Content Audit scores your content against your own brand standards and the OTA listings competing with you — so your direct channel becomes the most complete and authoritative source about your hotel.

  • Extract: Automated multi-device content capture across your digital shelf.
  • Score: LLM-based scoring against brand standards and live OTA listings.
  • Fix: Property-level recommendations, ranked by impact.

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62 91
Content score
10×
Vs. manual audits
47
Pages scored
Google feed
Your website
$121
0
Google penalties
25–35%
Booking recovery
Rate Accuracy

Make Sure Google Shows the Price Guests Actually Find

Rate Accuracy continuously verifies that the rates you publish to Google match what a guest finds on your website — protecting your ranking before a mismatch turns into a penalty.

  • Compare: Every rate and availability signal published to Google is checked against your live site, same date, market and device.
  • Flag: Divergences are surfaced immediately with their cause, so the fix goes to the right place.
  • Confirm: Once corrected, the combination is re-verified — your feed and your site stay in agreement.

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Parity Shield

Stop Bidding on Auctions You Can’t Win

Parity Shield cancels your Google Hotel Ads bid the moment an OTA undercuts your direct rate — so your budget only funds auctions your direct price can actually win.

  • Watch: Reads live parity status for every property, date, market and device from real-demand data.
  • Cancel: The moment an OTA undercuts your rate, the bid for that auction is cancelled automatically — no manual exclusion lists.
  • Reactivate: As soon as parity is restored, the bid goes live again the same day.

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Google Hotel Ads
Hotel Web · $323
Wasted spend
Winning auctions
15–30%
Ad spend savings
0
Wasted auctions

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