The European Union’s Digital Markets Act (DMA), enacted in 2023, is reshaping the hospitality industry by increasing pricing flexibility for hotels and regulating dominant platforms like Booking.com and Google.
Discussions led by Jordi Serra during the HEDNA Global Conference 2025 in San Diego focused on how these changes empower hotels, introduce new challenges, and influence industry dynamics. The session was attended by 75 industry professionals who gained valuable insights from Jordi’s expertise.
Key takeaways include:
- Hotels in the EU are offering more competitive direct rates, reducing reliance on OTAs.
- Regulatory milestones, such as the removal of parity clauses, have leveled the playing field.
- Challenges remain in adapting to data-sharing rules and ensuring compliance.
