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Your direct rate eDreams: 298€
323€ 298€
✓ Matched instantly — no refresh needed
Real-time
OTA checks
Automatic
No friction
GHA
Integrated

Price Match

Always Offer the Best Rate on Your Direct Channel

Price Match by 123COMPARE.ME is a Price Integrity Technology Solution that automatically adjusts your direct rates when OTAs undercut, helping you keep your pricing competitive, protect your direct channel, and convert more bookings.

Try Price Match Now

How Price Match Works

Real-time OTA checks

Each search triggers a verification of OTA prices for matching dates, room and occupancy — fast, accurate and fully automated.

Automatic direct adjustment

If an OTA undercuts your price, the system updates your direct rate instantly — no refresh, no friction and no impact on UX.

Optional transparency tools

You can enable an optional Best Price message to reinforce trust during the booking flow. Fully optional and customisable.

Smart Price Matching for Google Hotel Ads (GHA)

Price Match goes beyond traditional OTAs. It connects with Google Hotel Ads to monitor rates in real time. If a user lands on your website via GHA and sees a better price elsewhere, we match it—automatically.
This exclusive integration maximizes the impact of your GHA investment by turning visibility into conversions.
Activate Price Match today

Designed for Direct Booking Success

Capitalize on the Billboard Effect

Many travelers discover your hotel on OTAs or metasearch platforms, then visit your website. That moment is critical.
With Price Match, you ensure your direct channel always offers a rate that’s as good—or better—than third-party sites. No friction, no hesitation—just more direct bookings.
✔ Don’t lose another guest at the final step.
Activate Price Match today
Does this affect the user experience on my booking engine?
No. The direct rate updates instantly, with no page refresh and no friction for the guest.
Do I have to show a "best price" message to guests?
No, it's fully optional. You can enable a Best Price message to reinforce trust during the booking flow, but Price Match works with or without it.
How does Price Match work with Google Hotel Ads?
It monitors GHA rates in real time. If a guest arrives via Google Hotel Ads and a better price exists elsewhere, it's matched automatically — turning that visibility into a conversion.
Why does the moment a guest lands on my site matter so much?
Many travelers discover you on an OTA or metasearch, then check your website before booking. That's the "billboard effect" — Price Match makes sure your rate is competitive at exactly that moment, so you don't lose the guest at the final step.

Get started

Ready to get started with Price Match? Tell us a bit about your property and our team will contact you to set up your direct price protection.









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