Revenue Technology Solutions

OTAs help secure bookings, but they shouldn’t hijack your profits. Magic Parity Tool (MPT) goes beyond traditional monitoring by identifying hidden price gaps based on actual, real-time demand—not statistical samples. Stop losing direct guests to aggressive OTA undercutting.

• Live Demand Analytics: MPT evaluates disparities exactly when users are searching, giving you a true picture of how OTA pricing impacts your bottom line.

• Strategic Impact: We don’t just flag gaps; we measure their business impact. MPT predicts how discrepancies influence guest behavior so you can focus on what matters.

• Real-Time Control: Turn insights into action. Track price fluctuations instantly and apply corrective strategies to secure the bookings that belong on your direct channel.

Want to guarantee you’re offering the most attractive price? 123Compare.me’s Price Match tool — your revenue technology partner — has you covered.

• Real-time Price Monitoring: The tool constantly monitors OTA prices for the same rooms you offer.
• Automatic Adjustments: If an OTA undercuts your price, Price Match automatically adjusts your rate to match or even beat it.
• Drive Direct Bookings: By ensuring your website always offers the best deal, you encourage customers to book directly. Hence, it increases profit margins.