Skip links

Tag: conversion optimization

Cognitive Ease to increase conversion

Conversion Booster: Cognitive Ease

Cognitive Ease is the first hotel conversion rate optimization technique Booking.com uses. Cognitive Ease is a neuromarketing principle that advises simplifying things for users. For example, it suggests making the reservation process as smooth as possible. Therefore it helps visitors in every step, allowing frictionless reservation process and highlighting the
How booking converts

Why booking.com converts so high and what hotels can learn from it?

Booking.com Conversion Game It is not a secret that the hospitality market is competitive. Therefore, guests can choose from thousands of hotels and or reserve with a dozen different channels. Did you ever wonder, how Booking.com became the most successful travel site in history? How does Booking.com get that high