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Tag: conversion optimization

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Good or evil: Preferred Plus Booking.com program

Preferred Plus booking.com program: New offer for hoteliers. Booking.com Preferred Plus program didn't start yesterday, yet many hotels in different regions became aware of this program in the last month when booking.com started to notify their clients. In brief, what is the offer? Preferred Plus is a variation of the
Rate Comparison A B Test

Rate Comparison: A/B test case study

Rate Comparison A/B test during COVID-19 Mid-April till Mid-May we ran a new Rate Comparison widget A/B test with one of our partners and its clients. In the test, we were studying the effect of the rate comparison on the conversion rate for 50 hotels and for 12K user searches.
Dark Patterns blog image

Dark Patterns VS Conversion Optimization

Dark Patterns VS Conversion Optimization This March California was the first state that officially prohibited using some conversion optimization techniques, known as “dark patterns”. Washington state senators introduced a similar bill earlier in 2021. Does it mean that conversion optimization going to be illegal soon? Do hotels need to do
Image blog cart recovery

How does Hotel Cart Recovery work?

How does Hotel Cart Recovery work? On average 8 out of 10 travel website visitors start the booking process but don’t finish it (according to the data report by SaleCycle). Yet it doesn’t mean 80% of hotel traffic is lost. With Cart Recovery / Page abandonment conversion tools hotels can
Price comparison widget blog

How does Hotel Price Comparison work

How does Hotel Price Comparison work? There are several types of hotel price comparison tools using the same principle - compare accommodation rates within various online channels. The most popular online channels are the hotel website and OTAs (online travel agencies, such as Booking.com, Expedia, Hotels.com, Agoda or others). You
Predictive Personalization for conversion increase

Can personalization be automated?

Is automated predictive personalization working? Professional Expertise & Algorithms VS Predictive-Personalization Personalizing content (aka Targeted Messages or SMASH) is a way to improve the customer website experience and make it more relevant and, therefore, convincing. There are different approaches to personalization tools on the market. The first approach to personalization
Conversion techniques Booking.com

Conversion optimization techniques Booking.com uses

Booking.com Conversion Optimization Techniques. What hotels can learn from it? This is the last post in this series - let’s summarize what we saw and what will be the main takeaway from the analysis of conversion optimization techniques Booking.com. Previous posts about tricks Booking.com use to increase conversion: “Why booking.com
Emotional marketing to increase conversion

Conversion Booster: Emotional marketing

What is Emotional Marketing? Emotional marketing is used by booking.com to evoke emotions to increase hotel conversion. Emotions help your visitors to notice, remember, feel connected, and trust. Emotional marketing typically works on specific emotions: like happiness, sadness, anger, or fear, to motivate a guest book. Can your language be
Scarcity Effect to increase conversion

Conversion Booster: Scarcity effect

Scarcity effect to increase hotel conversion is based on FOMO - fear of missing out. Limited offers, No rooms left, Sold Out, Only One Room Left - all the triggers use FOMO and influence the visitors' behavior. Likewise, Booking.com plays very well on a guests’ negative emotions. Don’t miss the
Social Proof to increase conversion

Conversion Booster: Social Proof

Many others cannot be wrong Why booking.com uses Social Proof to increase hotel conversion? By all means, we are social creatures. For this reason, humans pay a great deal of attention to the behavior of other people. Consequently, social proof tactics work so well to increase the conversion rate of