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Tag: best practices

Conversion Booster: Emotional marketing

This is a post from the “Why booking.com converts so well and what hotels can learn from it?” series. You can start reading with the first post or explore Conversion Boosters separately. Can your language be over-excited? To make the website even more convincing Booking.com uses excitable language. All adjectives

Conversion Booster: Scarcity effect

This is a post from the “Why booking.com converts so well and what hotels can learn from it?” series. You can start reading with the first post or explore Conversion Boosters separately. Don't miss the deal! Booking.com plays very well on a guests’ fear of missing out. Visitors are presented

Conversion Booster: Social Proof

This is a post from the “Why booking.com converts so well and what hotels can learn from it?” series. You can start reading with the first post or explore Conversion Boosters separately. Many others cannot be wrong As social creatures, humans pay a great deal of attention to the behavior

Conversion Booster: Tunneling Visitors

This is a post from the “Why booking.com converts so well and what hotels can learn from it?” series. You can start reading with the first post or explore Conversion Boosters separately. Direct visitors toward the booking Booking.com designs are great at directing visitors throughout the booking process. Tunneling users

Conversion Booster: Extra Value

This is a post from the “Why booking.com converts so well and what hotels can learn from it?” series. You can start reading with the first post or explore Conversion Boosters separately. Offer more for less I’ve been using Booking.com for more than a decade, booking hotels every now and

Conversion Booster: Extreme Personalization

This is a post from the “Why booking.com converts so well and what hotels can learn from it?” series. You can start reading with the first post or explore Conversion Boosters separately. Talk personally with the guest Booking.com not just adding your name to the emails of greeting you on

Conversion Booster: Cognitive Ease

This is a post from the “Why booking.com converts so well and what hotels can learn from it?” series. You can start reading with the first post or explore Conversion Boosters separately. As easy as possible Booking.com makes the reservation process as smooth as possible. It helps visitors in every