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Tag: best practices

Price comparison widget

How does Hotel Price Comparison work

How does Hotel Price Comparison work? There are several types of hotel price comparison tools using the same principle - compare accommodation rates within various online channels. The most popular online channels are the hotel website and OTAs (online travel agencies, such as Booking.com, Expedia, Hotels.com, Agoda or others). You
Predictive Personalization for conversion increase

Can personalization be automated?

Is automated predictive personalization working? Professional Expertise & Algorithms VS Predictive-Personalization Personalizing content (aka Targeted Messages or SMASH) is a way to improve the customer website experience and make it more relevant and, therefore, convincing. There are different approaches to personalization tools on the market. The first approach to personalization
Conversion techniques Booking.com

Conversion optimization techniques Booking.com uses

Booking.com Conversion Optimization Techniques. What hotels can learn from it? This is the last post in this series - let’s summarize what we saw and what will be the main takeaway from the analysis of conversion optimization techniques Booking.com. Previous posts about tricks Booking.com use to increase conversion: “Why booking.com
Emotional marketing to increase conversion

Conversion Booster: Emotional marketing

What is Emotional Marketing? Emotional marketing is used by booking.com to evoke emotions to increase hotel conversion. Emotions help your visitors to notice, remember, feel connected, and trust. Emotional marketing typically works on specific emotions: like happiness, sadness, anger, or fear, to motivate a guest book. Can your language be
Scarcity Effect to increase conversion

Conversion Booster: Scarcity effect

Scarcity effect to increase hotel conversion is based on FOMO - fear of missing out. Limited offers, No rooms left, Sold Out, Only One Room Left - all the triggers use FOMO and influence the visitors' behavior. Likewise, Booking.com plays very well on a guests’ negative emotions. Don’t miss the
Social Proof to increase conversion

Conversion Booster: Social Proof

Many others cannot be wrong Why booking.com uses Social Proof to increase hotel conversion? By all means, we are social creatures. For this reason, humans pay a great deal of attention to the behavior of other people. Consequently, social proof tactics work so well to increase the conversion rate of
Directing Visitors to increase conversion

Conversion Booster: Directing Visitors

Direct visitors toward the hotel booking Directing guests from one step to the other, tunneling guests' experience towards the hotel booking, helps hotels and OTAs to increase the final conversion rate. Indeed Booking.com is great at directing visitors throughout the booking process. To illustrate how tunneling users works, let's start
Adding Value to increase conversion

Conversion Booster: Adding Value

Increase conversion by Offering more for less Adding value and highlighting it to the visitor is a great way to increase the hotel conversion rate. I’ve been using Booking.com for more than a decade, booking hotels every now and then. I have my Genius Level 2 status and though I’ve
Extreme Personalization to increase conversion

Conversion Booster: Extreme Personalization

Personalization is a key for Hotel website conversion Personalization is, probably, the most well-known and, at the same time, toughest to implement, approach to increase your hotel website conversion rate. We all know Booking.com uses personalization for conversion optimization, however not everybody understands to what extent. Booking.com not just adding
How booking converts

Why booking.com converts so high and what hotels can learn from it?

Booking.com Conversion Game It is not a secret that the hospitality market is competitive. Therefore, guests can choose from thousands of hotels and or reserve with a dozen different channels. Did you ever wonder, how Booking.com became the most successful travel site in history? How does Booking.com get that high