{"id":6645,"date":"2025-04-08T07:25:16","date_gmt":"2025-04-08T07:25:16","guid":{"rendered":"https:\/\/123compare.me\/?p=6645"},"modified":"2025-11-19T10:03:28","modified_gmt":"2025-11-19T10:03:28","slug":"alertas-precio-hoteles-recuperar-reservas","status":"publish","type":"post","link":"https:\/\/123compare.me\/es\/alertas-precio-hoteles-recuperar-reservas\/","title":{"rendered":"Alertas de precio: una forma eficaz de mantener informado al cliente y aumentar reservas"},"content":{"rendered":"\n

La tasa de abandono a lo largo del ciclo de reserva es uno de los principales desaf\u00edos para los hoteleros. Cada vez que un hu\u00e9sped potencial llega al motor de reservas y no finaliza su reserva, representa para el establecimiento una p\u00e9rdida de ingresos y una oportunidad de fidelizaci\u00f3n.<\/strong><\/p>\n\n\n\n

Las causas son m\u00faltiples, pero recurrentes: <\/p>\n\n\n\n

    \n
  1. Procesos de reserva demasiado largos o poco intuitivos, <\/li>\n\n\n\n
  2. falta de opciones de pago flexibles, y, sobre todo, <\/li>\n\n\n\n
  3. el comportamiento del \u201cviajero digital\u201d que compara precios en m\u00faltiples canales y deja la compra \u201cpara despu\u00e9s\u201d. <\/li>\n<\/ol>\n\n\n\n

    A esto se suma la presi\u00f3n del canal intermediado online: OTAs y metabuscadores controlan gran parte de la visibilidad org\u00e1nica y patrocinada y, a d\u00eda de hoy, contin\u00faan aplicando din\u00e1micas agresivas de precios<\/a>.<\/p>\n\n\n\n

    Por otro lado, es importante destacar que la gran mayor\u00eda de las b\u00fasquedas de un hotel no se hacen en \u201cmodo reserva\u201d, sino como parte de un proceso m\u00e1s largo de consulta que puede durar d\u00edas e incluso semanas, e incluir m\u00faltiples webs y canales antes de tomar una decisi\u00f3n. <\/p>\n\n\n\n

    En este contexto,\u00a0activar alertas de precio personalizadas puede marcar la diferencia<\/strong>.\u00a0Captar la atenci\u00f3n del viajero en estas primeras fases del proceso y recordarle que los precios cambian, que las plazas se agotan o que existe una oferta puntual se convierte en un factor determinante para potenciar las reservas directas.<\/p>\n\n\n\n

    Price Watch<\/h2>\n\n\n\n

    En 123Compare.me<\/strong> hemos desarrollado Price Watch<\/strong>, una herramienta especialmente dise\u00f1ada para actuar justo en esos momentos cr\u00edticos en los que un viajero muestra intenci\u00f3n de reservar, pero a\u00fan no ha tomado la decisi\u00f3n final. <\/p>\n\n\n\n

    \u00bfC\u00f3mo lo hace?<\/strong><\/h3>\n\n\n\n

    Price Watch se integra con el motor de reservas<\/strong> y accede a los datos de disponibilidad y tarifas en tiempo real.<\/p>\n\n\n\n

    El proceso comienza cuando el viajero realiza una b\u00fasqueda<\/strong> en la web del hotel. Si no completa la reserva<\/strong>, Price Watch le ofrece la opci\u00f3n de dejar su direcci\u00f3n de email para recibir alertas sobre esa misma estancia<\/strong>: fechas, tarifas y tipo de habitaci\u00f3n en tiempo real.<\/p>\n\n\n\n

    \"Alertas<\/figure>\n\n\n\n

    Imagen 1. <\/strong>Pop up de contacto<\/p>\n\n\n\n

    La comunicaci\u00f3n con el cliente se realiza a trav\u00e9s de pop-ups, <\/strong>adaptando al branding del alojamiento para ofrecer una experiencia coherente y totalmente alineada con su imagen.<\/p>\n\n\n\n

    \"Alertas<\/figure>\n\n\n\n

    Imagen 2. <\/strong>Ejemplo de alerta de precio personalizada Price Watch.<\/p>\n\n\n\n

    \u00bfPor qu\u00e9 Price Watch?<\/strong><\/h3>\n\n\n\n

    Price Watch permite a los hoteles recuperar a los usuarios que abandonan el proceso de reserva, transformando su inter\u00e9s inicial en posibilidades reales de conversi\u00f3n.\u00a0<\/p>\n\n\n\n

    Con una soluci\u00f3n 100% automatizada y sin carga operativa adicional, el establecimiento:<\/p>\n\n\n\n

      \n
    1. Reduce la tasa de abandono<\/strong>.<\/li>\n\n\n\n
    2. Aumenta las reservas directas hasta en un 3%<\/strong>, y <\/li>\n\n\n\n
    3. ampl\u00eda la base de datos de clientes<\/strong>: cada alerta es una oportunidad para obtener el correo del viajero, generando hasta 300 nuevos contactos al a\u00f1o. <\/li>\n<\/ol>\n\n\n\n

      Adem\u00e1s, al mantener al cliente informado, se reducen las cancelaciones<\/strong> y se incrementa la ocupaci\u00f3n en picos de demanda.<\/p>\n","protected":false},"excerpt":{"rendered":"

      La tasa de abandono a lo largo del ciclo de reserva es uno de los principales desaf\u00edos para los hoteleros….<\/p>\n","protected":false},"author":8,"featured_media":6651,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[110,95,40,41,56],"class_list":{"0":"post-6645","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-soluciones-marketing","8":"tag-direct-booking-es","9":"tag-direct-sales-es","10":"tag-hotels-2","11":"tag-marketing-2","12":"tag-reservas-directas"},"yoast_head":"\nAlertas de precio: c\u00f3mo recuperar reservas | 123Compare.me<\/title>\n<meta name=\"description\" content=\"Reduce el abandono en el motor de reservas con alertas de precio autom\u00e1ticas. 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