{"id":6523,"date":"2025-03-19T21:03:45","date_gmt":"2025-03-19T21:03:45","guid":{"rendered":"https:\/\/123compare.me\/?p=6523"},"modified":"2025-11-19T11:09:08","modified_gmt":"2025-11-19T11:09:08","slug":"hoteles-informe-paridad-precios-febrero-2025","status":"publish","type":"post","link":"https:\/\/123compare.me\/es\/hoteles-informe-paridad-precios-febrero-2025\/","title":{"rendered":"WPR | Febrero 2025: Expedia reduce su\u00a0lose rate, pero Booking mantiene su estrategia de precios m\u00e1s agresiva."},"content":{"rendered":"\n<p>Desde&nbsp;<strong>123Compare.me<\/strong>&nbsp;acabamos de publicar los resultados de febrero del&nbsp;<strong>World Parity Monitor<\/strong>, nuestro tracking mensual que eval\u00faa la evoluci\u00f3n de la paridad de precios en el sector hotelero a nivel mundial.<\/p>\n\n\n\n<p>Este an\u00e1lisis lo realizamos a partir del KPI&nbsp;<strong>Beat | Meet | Lose<\/strong>&nbsp;que refleja las situaciones de&nbsp;<strong>Mejor | Igual | Peor<\/strong>&nbsp;precio del hotel directo con respecto a las otras ofertas de OTAs y Metas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Resumen febrero 2025<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>El&nbsp;<strong>Grupo Expedia<\/strong>&nbsp;registra un descenso en la tasa lose con respecto a enero de 2025 y se sit\u00faa dos puntos por debajo con respecto a febrero de 2024.<\/li>\n\n\n\n<li>El&nbsp;<strong>Grupo Booking Holdings<\/strong>&nbsp;mantiene el&nbsp;<em>lose rate<\/em>&nbsp;registrado en enero de 2025 en todas sus plataformas.&nbsp;<\/li>\n\n\n\n<li>Los&nbsp;<strong>metabuscadores&nbsp;<\/strong>registran un incremento del&nbsp;<em>lose rate<\/em>&nbsp;de 4 puntos porcentuales con respecto a enero de 2025, y de 10 puntos porcentuales con respecto al mismo periodo en 2024, en detrimento de la tasa&nbsp;<em>beat.<\/em><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">1. Beat Meet Lose (BML) promedio<\/h2>\n\n\n\n<p>Febrero presenta un aumento de la integridad de los precios, aumentando el&nbsp;<em>meet rate<\/em>&nbsp;en 2 puntos que ceden los 2 extremos&nbsp;<em>beat<\/em>&nbsp;y&nbsp;<em>lose<\/em>. En todo caso, la probabilidad de que el hotel ofrezca precios m\u00e1s bajos que una OTA permanece como la m\u00e1s alta con un 45% (-1 punto)&nbsp;<strong>(Gr\u00e1fico 1 y 2).<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"652\" height=\"247\" src=\"https:\/\/123compare.me\/wp-content\/uploads\/2025\/03\/1ES-png.avif\" alt=\"\" class=\"wp-image-6524\" srcset=\"https:\/\/123compare.me\/wp-content\/uploads\/2025\/03\/1ES-png.avif 652w, https:\/\/123compare.me\/wp-content\/uploads\/2025\/03\/1ES-300x114.avif 300w\" sizes=\"auto, (max-width: 652px) 100vw, 652px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" src=\"https:\/\/123compare.me\/wp-content\/uploads\/2025\/03\/3-1024x535.avif\" alt=\"\" class=\"wp-image-6606\" srcset=\"https:\/\/123compare.me\/wp-content\/uploads\/2025\/03\/3-1024x535.avif 1024w, https:\/\/123compare.me\/wp-content\/uploads\/2025\/03\/3-300x157.avif 300w, https:\/\/123compare.me\/wp-content\/uploads\/2025\/03\/3-768x401.avif 768w, https:\/\/123compare.me\/wp-content\/uploads\/2025\/03\/3-png.avif 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Como ya venimos recordando en anteriores ocasiones, la situaci\u00f3n cr\u00edtica para el canal directo es que este BML promedio (con respecto a cada una de las OTAs ofertando un precio) se transforma en una tasa de p\u00e9rdida mucho mayor cuando la comparativa la realizamos solo contra la mejor oferta (de las 20 que en promedio encontramos), situ\u00e1ndose en un 78% en febrero de 2025&nbsp;<strong>(Gr\u00e1fico 3).<\/strong><strong><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"659\" height=\"244\" src=\"https:\/\/123compare.me\/wp-content\/uploads\/2025\/03\/3ES-png.avif\" alt=\"\" class=\"wp-image-6528\" srcset=\"https:\/\/123compare.me\/wp-content\/uploads\/2025\/03\/3ES-png.avif 659w, https:\/\/123compare.me\/wp-content\/uploads\/2025\/03\/3ES-300x111.avif 300w\" sizes=\"auto, (max-width: 659px) 100vw, 659px\" \/><\/figure>\n\n\n\n<p>En otras palabras, 4 de cada 5 veces hay una OTA con un precio que rompe la paridad: dato que se ha acentuado en los \u00faltimos meses&nbsp;<strong>(Gr\u00e1fico 4).<\/strong><strong><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" src=\"https:\/\/123compare.me\/wp-content\/uploads\/2025\/03\/7-1024x535.avif\" alt=\"\" class=\"wp-image-6619\" srcset=\"https:\/\/123compare.me\/wp-content\/uploads\/2025\/03\/7-1024x535.avif 1024w, https:\/\/123compare.me\/wp-content\/uploads\/2025\/03\/7-300x157.avif 300w, https:\/\/123compare.me\/wp-content\/uploads\/2025\/03\/7-768x401.avif 768w, https:\/\/123compare.me\/wp-content\/uploads\/2025\/03\/7-png.avif 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">2. Tipolog\u00eda de canal<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">2.1. Grandes OTAs, resto de OTAs y metabuscadores<\/h3>\n\n\n\n<p>Para proceder al an\u00e1lisis de la tipolog\u00eda de canal, agrupamos a los diferentes intermediarios online en 3 grupos:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Grandes OTAs:<\/strong>&nbsp;incluimos las OTAs de los grupos Booking y Expedia.&nbsp;<\/li>\n\n\n\n<li><strong>Resto de OTAs:<\/strong>&nbsp;OTAs que no pertenecen a los grupos Booking y Expedia.<\/li>\n\n\n\n<li>Metabuscadores.<\/li>\n<\/ul>\n\n\n\n<p>En este an\u00e1lisis observamos un ligero descenso del&nbsp;<em>lose rate<\/em>&nbsp;tanto en las grandes OTAs (-1) como en el resto de OTAs (-3 puntos), situ\u00e1ndose en el 22 y 32%, respectivamente.<\/p>\n\n\n\n<p>Por su parte, los precios publicados en metabuscadores (registran el&nbsp;<em>lose rate<\/em>&nbsp;m\u00e1s alto al publicar su \u201cmejor precio\u201d dentro de su set de OTAs anunciadas), han alcanzado una media que se sit\u00faa por encima del 44%, 4 puntos por encima del mes de enero&nbsp;<strong>(Gr\u00e1fico 5).<\/strong><a><\/a><a><\/a><a><strong><\/strong><\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"556\" height=\"308\" src=\"https:\/\/123compare.me\/wp-content\/uploads\/2025\/03\/5ES-png.avif\" alt=\"\" class=\"wp-image-6532\" srcset=\"https:\/\/123compare.me\/wp-content\/uploads\/2025\/03\/5ES-png.avif 556w, https:\/\/123compare.me\/wp-content\/uploads\/2025\/03\/5ES-300x166.avif 300w\" sizes=\"auto, (max-width: 556px) 100vw, 556px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">2.3. Grupo Booking vs Grupo Expedia<\/h3>\n\n\n\n<p>El an\u00e1lisis del&nbsp;<em>lose rate<\/em>&nbsp;en relaci\u00f3n con las estrategias de precios m\u00e1s agresivas desplegadas por las grandes OTAs muestra una tendencia a la baja en las plataformas del&nbsp;<strong>Grupo Expedia<\/strong>, mientras que el&nbsp;<strong>Grupo Booking&nbsp;<\/strong>no presenta diferencias significativas en el&nbsp;<em>lose rate<\/em>&nbsp;registrado en enero.<\/p>\n\n\n\n<p>Como se observa en la evoluci\u00f3n temporal, el gap entre ambos grupos no solo se consolida, si no que se va ampliando, hasta alcanzar los 11 puntos menos de&nbsp;<em>lose rate<\/em>&nbsp;del Grupo Expedia&nbsp;<strong>(Gr\u00e1fico 6).<\/strong><strong><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"506\" src=\"https:\/\/123compare.me\/wp-content\/uploads\/2025\/03\/6ES-1024x506.avif\" alt=\"\" class=\"wp-image-6534\" srcset=\"https:\/\/123compare.me\/wp-content\/uploads\/2025\/03\/6ES-1024x506.avif 1024w, https:\/\/123compare.me\/wp-content\/uploads\/2025\/03\/6ES-300x148.avif 300w, https:\/\/123compare.me\/wp-content\/uploads\/2025\/03\/6ES-768x380.avif 768w, https:\/\/123compare.me\/wp-content\/uploads\/2025\/03\/6ES-png.avif 1141w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>De forma m\u00e1s concreta, en el&nbsp;<strong>Grupo Booking<\/strong>, la estrategia de las plataformas Agoda y Priceline muestra una mayor agresividad en precio, presentando las tasas de&nbsp;<em>lose&nbsp;<\/em>m\u00e1s elevadas, con un 34% y un 27% respectivamente, mientras que Booking.com registra un 19% en febrero, lo que posiciona a Booking Holdings como el grupo de las grandes OTAs con una estrategia de precios m\u00e1s agresiva&nbsp;<strong>(Gr\u00e1fico 7).<\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"431\" src=\"https:\/\/123compare.me\/wp-content\/uploads\/2025\/03\/7ES-1024x431.avif\" alt=\"\" class=\"wp-image-6536\" srcset=\"https:\/\/123compare.me\/wp-content\/uploads\/2025\/03\/7ES-1024x431.avif 1024w, https:\/\/123compare.me\/wp-content\/uploads\/2025\/03\/7ES-300x126.avif 300w, https:\/\/123compare.me\/wp-content\/uploads\/2025\/03\/7ES-768x323.avif 768w, https:\/\/123compare.me\/wp-content\/uploads\/2025\/03\/7ES-png.avif 1064w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Por su parte, el&nbsp;<strong>Grupo Expedia<\/strong>&nbsp;experimenta un descenso significativo en el&nbsp;<em>lose rate<\/em>: Hotels, se sit\u00faa en el 14% (-3) y Expedia en el 15% (-2).&nbsp;&nbsp;Destacamos que las plataformas del Grupo Expedia suelen desarrollar estrategias similares en cuanto a precio&nbsp;<strong>(Gr\u00e1fico 8).<\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"479\" src=\"https:\/\/123compare.me\/wp-content\/uploads\/2025\/03\/8ES-1024x479.avif\" alt=\"\" class=\"wp-image-6538\" srcset=\"https:\/\/123compare.me\/wp-content\/uploads\/2025\/03\/8ES-1024x479.avif 1024w, https:\/\/123compare.me\/wp-content\/uploads\/2025\/03\/8ES-300x140.avif 300w, https:\/\/123compare.me\/wp-content\/uploads\/2025\/03\/8ES-768x359.avif 768w, https:\/\/123compare.me\/wp-content\/uploads\/2025\/03\/8ES-png.avif 1035w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>En todo caso, s\u00ed se considera importante analizar la evoluci\u00f3n el lose rate de Booking.com y Expedia&nbsp;<strong>(Gr\u00e1ficos 9 y 10),&nbsp;<\/strong>entendiendo que Expedia ha podido realizar ajustes de precio en un esfuerzo por responder a la presi\u00f3n del mercado, mientras que Booking, considerando que ya domina ampliamente el mercado en t\u00e9rminos de presencia y visibilidad, prefiere mantener una pol\u00edtica de precios m\u00e1s sostenida, aun cuando sea algo m\u00e1s agresiva.<strong><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"451\" src=\"https:\/\/123compare.me\/wp-content\/uploads\/2025\/03\/9ES-1024x451.avif\" alt=\"\" class=\"wp-image-6540\" srcset=\"https:\/\/123compare.me\/wp-content\/uploads\/2025\/03\/9ES-1024x451.avif 1024w, https:\/\/123compare.me\/wp-content\/uploads\/2025\/03\/9ES-300x132.avif 300w, https:\/\/123compare.me\/wp-content\/uploads\/2025\/03\/9ES-768x338.avif 768w, https:\/\/123compare.me\/wp-content\/uploads\/2025\/03\/9ES-png.avif 1144w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"456\" src=\"https:\/\/123compare.me\/wp-content\/uploads\/2025\/03\/10ES-1024x456.avif\" alt=\"\" class=\"wp-image-6542\" srcset=\"https:\/\/123compare.me\/wp-content\/uploads\/2025\/03\/10ES-1024x456.avif 1024w, https:\/\/123compare.me\/wp-content\/uploads\/2025\/03\/10ES-300x134.avif 300w, https:\/\/123compare.me\/wp-content\/uploads\/2025\/03\/10ES-768x342.avif 768w, https:\/\/123compare.me\/wp-content\/uploads\/2025\/03\/10ES-png.avif 1127w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Aun as\u00ed, es importante se\u00f1alar que ambos grupos dominan ampliamente la cuota de impresiones tanto en enlaces org\u00e1nicos como en patrocinados, en especial&nbsp;<strong>Booking<\/strong>,&nbsp;<strong>tal y como se puede observar en el gr\u00e1fico 11.<\/strong><\/p>\n\n\n\n<p>Estos datos indican una fuerte presencia en los resultados de b\u00fasqueda de las grandes OTAs, restando visibilidad a sus competidores, a OTAs m\u00e1s peque\u00f1as y a los establecimientos hoteleros.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"848\" height=\"538\" src=\"https:\/\/123compare.me\/wp-content\/uploads\/2025\/03\/11ES-png.avif\" alt=\"\" class=\"wp-image-6544\" srcset=\"https:\/\/123compare.me\/wp-content\/uploads\/2025\/03\/11ES-png.avif 848w, https:\/\/123compare.me\/wp-content\/uploads\/2025\/03\/11ES-300x190.avif 300w, https:\/\/123compare.me\/wp-content\/uploads\/2025\/03\/11ES-768x487.avif 768w\" sizes=\"auto, (max-width: 848px) 100vw, 848px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Desde&nbsp;123Compare.me&nbsp;acabamos de publicar los resultados de febrero del&nbsp;World Parity Monitor, nuestro tracking mensual que eval\u00faa la evoluci\u00f3n de la paridad&#8230;<\/p>\n","protected":false},"author":7,"featured_media":6128,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[152],"tags":[94,95,40,70,43],"class_list":{"0":"post-6523","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-world-parity-monitor","8":"tag-direct-bookings-es","9":"tag-direct-sales-es","10":"tag-hotels-2","11":"tag-otas","12":"tag-parity"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Informe de paridad de precios | Febrero 2025 | Hoteles<\/title>\n<meta name=\"description\" content=\"Desde\u00a0123Compare.me\u00a0publicamos el informe de paridad de febrero 2025, tracking mensual que eval\u00faa la evoluci\u00f3n de precios en hoteles.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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