{"id":6506,"date":"2025-03-19T14:36:28","date_gmt":"2025-03-19T14:36:28","guid":{"rendered":"https:\/\/123compare.me\/?p=6506"},"modified":"2025-11-19T09:23:16","modified_gmt":"2025-11-19T09:23:16","slug":"hoteles-paridad-precios","status":"publish","type":"post","link":"https:\/\/123compare.me\/es\/hoteles-paridad-precios\/","title":{"rendered":"C\u00f3mo mantener el control y la paridad de precios de forma autom\u00e1tica en tu alojamiento"},"content":{"rendered":"\n<p>Hoy en d\u00eda, los hoteleros se enfrentan a m\u00faltiples desaf\u00edos para mantener el control y la <strong>paridad de precios<\/strong> en los diferentes canales de venta online.&nbsp;<\/p>\n\n\n\n<p>Esta situaci\u00f3n afecta a la confianza del hu\u00e9sped, reduce dr\u00e1sticamente las reservas en el canal directo y deteriora las relaciones comerciales entre los establecimientos hoteleros y los intermediarios. Adem\u00e1s de comprometer la rentabilidad del hotel y dificultar la implementaci\u00f3n de estrategias de revenue management efectivas.<\/p>\n\n\n\n<p>Sin embargo, rastrear, identificar y verificar el origen de las disparidades y corregirlas en tiempo real puede ser un proceso complejo y laborioso sin las herramientas adecuadas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfQu\u00e9 es Find &amp; Book?<\/h2>\n\n\n\n<p>Actualmente, los equipos de Revenue de los hoteles se enfrentan a un proceso con una alta carga manual para revisar disparidades y realizar reservas test. <\/p>\n\n\n\n<p>Esta situaci\u00f3n provoca los siguientes problemas: :&nbsp;&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Control \u201cal azar\u201d sin priorizaci\u00f3n.<\/li>\n\n\n\n<li>Mucho tiempo destinado a encontrar una disparidad viva.<\/li>\n\n\n\n<li>Proceso manual gestionado como mucho desde una hoja de c\u00e1lculo.<\/li>\n\n\n\n<li>Gran parte de las revisiones quedan sin informar.<\/li>\n\n\n\n<li>Las reservas realizadas no siguen una gesti\u00f3n controlada.<\/li>\n<\/ol>\n\n\n\n<p><a href=\"https:\/\/123compare.me\/es\/revenue-technology\/\">Find &amp; Book<\/a> es una soluci\u00f3n avanzada desarrollada por 123Compare.me que permite a los hoteleros controlar su estrategia de precios.&nbsp;<\/p>\n\n\n\n<p>Find &amp; Book detecta, verifica y resuelve disparidades en tiempo real y de forma automatizada. Asegura una comercializaci\u00f3n eficiente, alineada con la estrategia de <em>revenue management<\/em> de los establecimientos, permiti\u00e9ndoles mantener la paridad tarifaria de manera efectiva.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u00bfC\u00f3mo funciona Find &amp; Book?<\/strong><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Detecci\u00f3n en tiempo real. <\/strong>Monitorea constantemente los canales de distribuci\u00f3n online para identificar disparidades.<\/li>\n\n\n\n<li><strong>Priorizaci\u00f3n por demanda.<\/strong> Se identifican las disparidades m\u00e1s cr\u00edticas que siguen publicadas. Find  &amp; Book se centra en aquellas que representan la mayor amenaza para las reservas directas.<\/li>\n\n\n\n<li><strong>Verificaci\u00f3n mediante test de reserva. <\/strong>Una vez detectada una disparidad, la herramienta realiza una reserva de prueba para validar el problema, diferenciando entre disparidades reales y falsas.<\/li>\n<\/ol>\n\n\n\n<p>Para cada tipo de disparidad detectada, el sistema ejecuta una acci\u00f3n correctora espec\u00edfica:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Disparidad falsa<\/strong>. Se genera autom\u00e1ticamente una reclamaci\u00f3n con pruebas detalladas como capturas de pantalla. Posteriormente, se env\u00eda a la OTA o metabuscador correspondiente solicitando la correcci\u00f3n (si existe un acuerdo previo para este proceso).<\/li>\n\n\n\n<li><strong>Disparidad real<\/strong>. Se completa la reserva, aplicando medidas para recuperar los pagos realizados.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Beneficios clave de Find &amp; Book<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Automatizaci\u00f3n de la gesti\u00f3n de disparidades.- <\/strong>Menos carga de trabajo manual, m\u00e1s eficiencia. Find &amp; Book reduce 5 veces el tiempo de gesti\u00f3n de disparidades para que el hotel se enfoque en la experiencia del hu\u00e9sped.<\/li>\n\n\n\n<li><strong>Gesti\u00f3n proactiva.<\/strong> Emite alertas para ajustar precios y mejorar la estrategia comercial.<\/li>\n\n\n\n<li><strong>Optimizaci\u00f3n del revenue management.<\/strong> M\u00e1s control sobre la distribuci\u00f3n y maximizaci\u00f3n de la rentabilidad.<\/li>\n\n\n\n<li><strong>Correcci\u00f3n inmediata. <\/strong>Resuelve disparidades en tiempo real y genera reclamaciones.<\/li>\n<\/ul>\n\n\n\n<p><strong>Find &amp; Book<\/strong> es una soluci\u00f3n especialmente dise\u00f1ada para tener un control total sobre la estrategia de precios y la distribuci\u00f3n online. <\/p>\n\n\n\n<p>Con <strong>Find &amp; Book <\/strong>de&nbsp;<strong>123Compare.me<\/strong> los hoteles y grupos hoteleros, mejoran la rentabilidad y fortalecen su canal directo, manteniendo la <strong>paridad de precios<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hoy en d\u00eda, los hoteleros se enfrentan a m\u00faltiples desaf\u00edos para mantener el control y la paridad de precios en&#8230;<\/p>\n","protected":false},"author":8,"featured_media":6516,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[90],"tags":[95,41,70,43,56],"class_list":{"0":"post-6506","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-integridad-precios","8":"tag-direct-sales-es","9":"tag-marketing-2","10":"tag-otas","11":"tag-parity","12":"tag-reservas-directas"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Control y paridad de precios | Hoteles | 123Compare.me<\/title>\n<meta name=\"description\" content=\"Los hoteles se enfrentan a m\u00faltiples desaf\u00edos para 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