{"id":6083,"date":"2023-12-11T22:18:49","date_gmt":"2023-12-11T22:18:49","guid":{"rendered":"https:\/\/123compare.me\/?p=6083"},"modified":"2025-02-13T15:04:56","modified_gmt":"2025-02-13T15:04:56","slug":"can-the-personalization-of-user-communication-be-automated","status":"publish","type":"post","link":"https:\/\/123compare.me\/es\/can-the-personalization-of-user-communication-be-automated\/","title":{"rendered":"\u00bfSe puede automatizar la personalizaci\u00f3n de la comunicaci\u00f3n con el usuario de nuestra web?"},"content":{"rendered":"[vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb overlay_strength=\u00bb0.3&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][nectar_highlighted_text color_type=\u00bbregular\u00bb style=\u00bbfull_text\u00bb highlight_expansion=\u00bbdefault\u00bb]\n<h3>\u00bfPodemos personalizar la comunicaci\u00f3n con el hu\u00e9sped en nuestra web?<\/h3>\n[\/nectar_highlighted_text][nectar_highlighted_text color_type=\u00bbregular\u00bb style=\u00bbfull_text\u00bb highlight_expansion=\u00bbdefault\u00bb]\n<h3>La respuesta es s\u00ed.<\/h3>\n[\/nectar_highlighted_text][vc_column_text]Actualmente existen toda una serie de herramientas de personalizaci\u00f3n que nos permiten integrar en el site del hotel mensajes orientados a la conversi\u00f3n de una forma sencilla, din\u00e1mica y atendiendo a las necesidades espec\u00edficas de los viajeros en funci\u00f3n de diferentes par\u00e1metros tales como: el idioma, las fechas de b\u00fasqueda, por tipo de dispositivo, etc.[\/vc_column_text][nectar_highlighted_text color_type=\u00bbregular\u00bb style=\u00bbfull_text\u00bb highlight_expansion=\u00bbdefault\u00bb]\n<h3>\u00bfC\u00f3mo lo hacemos?<\/h3>\n[\/nectar_highlighted_text][vc_column_text]<strong>En primer lugar,<\/strong>\u00a0debemos buscar una\u00a0<strong>herramienta de automatizaci\u00f3n de mensajes<\/strong>\u00a0que nos ofrezca un entorno amigable, es decir, debemos priorizar la usabilidad.<\/p>\n<p>Para ello, una de las opciones m\u00e1s viables es que sea la propia herramienta la que nos ofrezca plantillas predise\u00f1adas y totalmente adaptables a nuestra imagen de marca: colores, im\u00e1genes, textos o tipograf\u00eda.<\/p>\n<p><strong>En segundo lugar,<\/strong>\u00a0debemos poder elegir en qu\u00e9 p\u00e1gina de nuestro site queremos que aparezca el mensaje, configurando, asimismo, la frecuencia y el tiempo:\u00a0<strong>\u00bfquieres que el mensaje aparezca en todas las p\u00e1ginas? \u00bf\u00fanicamente cuando es la primera vez que el usuario accede a la web?\u00a0<\/strong><\/p>\n<p>En este sentido, cobra mucha relevancia qu\u00e9 es lo que quieres comunicar, ya que encontrar el momento adecuado es tan importante como el mensaje que quieres lanzar.<\/p>\n<p>Piensa que no es lo mismo una\u00a0<strong>acci\u00f3n de crosselling\u00a0<\/strong>informando al usuario de los servicios que ofreces y que aportan valor a la reserva (excursiones, servicio de canguro, etc.), que una acci\u00f3n totalmente orientada a la conversi\u00f3n fundamentada en el principio de escasez: \u00abs\u00f3lo quedan dos habitaciones de X caracter\u00edsticas\u00bb, que trasladar una promoci\u00f3n o descuento.<\/p>\n<p>En todo caso, lo que debes tener en cuenta es que este tipo de mensajes lejos de ser intrusivos cuando est\u00e1n correctamente dise\u00f1ados y planificados te ayudar\u00e1n a potenciar la reserva directa.[\/vc_column_text][nectar_highlighted_text color_type=\u00bbregular\u00bb style=\u00bbfull_text\u00bb highlight_expansion=\u00bbdefault\u00bb]\n<h3>Ahora bien,\u00a0\u00bfpodemos automatizar la personalizaci\u00f3n?<\/h3>\n[\/nectar_highlighted_text][vc_column_text]Normalmente la personalizaci\u00f3n automatizada se fundamenta en los datos hist\u00f3ricos, y se apoya en otras variables del entorno no controlables como el clima, etc. A partir de esta informaci\u00f3n se crean mensajes \u00abad hoc\u00bb cuyo objetivo variar\u00e1 en funci\u00f3n de nuestras necesidades.<\/p>\n<p>No cabe duda, que este tipo de automatizaciones ahorran tiempo, sin embargo, desde 123Compare.me creemos que\u00a0<strong>la supervisi\u00f3n de un profesional del marketing es imprescindible para optimizar cualquier proceso de comunicaci\u00f3n personalizada<\/strong>, m\u00e1xime cuando ve\u00edamos anteriormente que existen herramientas en el mercado que nos ofrecen la posibilidad de adaptar nuestra comunicaci\u00f3n al funnel de ventas: descubrimiento, inter\u00e9s y conversi\u00f3n en 4 sencillos pasos: selecci\u00f3n del mensaje, elecci\u00f3n de dise\u00f1o predeterminado, inserci\u00f3n del contenido e implementaci\u00f3n.[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb overlay_strength=\u00bb0.3&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb&#8230;<\/p>\n","protected":false},"author":7,"featured_media":668,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[95,96,97],"class_list":{"0":"post-6083","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-soluciones-marketing","8":"tag-direct-sales-es","9":"tag-hotels-es","10":"tag-marketing-es"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfSe puede automatizar la personalizaci\u00f3n de la comunicaci\u00f3n con el usuario de nuestra web? - 123Compare.me<\/title>\n<meta name=\"description\" content=\"La personalizaci\u00f3n predictiva automatizada para aumentar la conversi\u00f3n parece una buena idea. Pero, \u00bfpuede realmente sustituir a la experiencia profesional?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/123compare.me\/es\/can-the-personalization-of-user-communication-be-automated\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfSe puede automatizar la personalizaci\u00f3n de la comunicaci\u00f3n con el usuario de nuestra web? - 123Compare.me\" \/>\n<meta property=\"og:description\" content=\"La personalizaci\u00f3n predictiva automatizada para aumentar la conversi\u00f3n parece una buena idea. Pero, \u00bfpuede realmente sustituir a la experiencia profesional?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/123compare.me\/es\/can-the-personalization-of-user-communication-be-automated\/\" \/>\n<meta property=\"og:site_name\" content=\"123Compare.me\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-11T22:18:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-13T15:04:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/123compare.me\/wp-content\/uploads\/2023\/10\/shutterstock_529470475-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"123Compare.me\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"123Compare.me\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/123compare.me\/es\/can-the-personalization-of-user-communication-be-automated\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/123compare.me\/es\/can-the-personalization-of-user-communication-be-automated\/\"},\"author\":{\"name\":\"123Compare.me\",\"@id\":\"https:\/\/123compare.me\/es\/#\/schema\/person\/762a92a2f087b321b587e1207af396cd\"},\"headline\":\"\u00bfSe puede automatizar la personalizaci\u00f3n de la comunicaci\u00f3n con el usuario de nuestra web?\",\"datePublished\":\"2023-12-11T22:18:49+00:00\",\"dateModified\":\"2025-02-13T15:04:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/123compare.me\/es\/can-the-personalization-of-user-communication-be-automated\/\"},\"wordCount\":706,\"publisher\":{\"@id\":\"https:\/\/123compare.me\/es\/#organization\"},\"image\":{\"@id\":\"https:\/\/123compare.me\/es\/can-the-personalization-of-user-communication-be-automated\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/123compare.me\/wp-content\/uploads\/2023\/10\/shutterstock_529470475-2.jpg\",\"keywords\":[\"direct sales\",\"hotels\",\"marketing\"],\"articleSection\":[\"Soluciones de Marketing\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/123compare.me\/es\/can-the-personalization-of-user-communication-be-automated\/\",\"url\":\"https:\/\/123compare.me\/es\/can-the-personalization-of-user-communication-be-automated\/\",\"name\":\"\u00bfSe puede automatizar la personalizaci\u00f3n de la comunicaci\u00f3n con el usuario de nuestra web? - 123Compare.me\",\"isPartOf\":{\"@id\":\"https:\/\/123compare.me\/es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/123compare.me\/es\/can-the-personalization-of-user-communication-be-automated\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/123compare.me\/es\/can-the-personalization-of-user-communication-be-automated\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/123compare.me\/wp-content\/uploads\/2023\/10\/shutterstock_529470475-2.jpg\",\"datePublished\":\"2023-12-11T22:18:49+00:00\",\"dateModified\":\"2025-02-13T15:04:56+00:00\",\"description\":\"La personalizaci\u00f3n predictiva automatizada para aumentar la conversi\u00f3n parece una buena idea. Pero, \u00bfpuede realmente sustituir a la experiencia profesional?\",\"breadcrumb\":{\"@id\":\"https:\/\/123compare.me\/es\/can-the-personalization-of-user-communication-be-automated\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/123compare.me\/es\/can-the-personalization-of-user-communication-be-automated\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/123compare.me\/es\/can-the-personalization-of-user-communication-be-automated\/#primaryimage\",\"url\":\"https:\/\/123compare.me\/wp-content\/uploads\/2023\/10\/shutterstock_529470475-2.jpg\",\"contentUrl\":\"https:\/\/123compare.me\/wp-content\/uploads\/2023\/10\/shutterstock_529470475-2.jpg\",\"width\":1000,\"height\":667},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/123compare.me\/es\/can-the-personalization-of-user-communication-be-automated\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/123compare.me\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00bfSe puede automatizar la personalizaci\u00f3n de la comunicaci\u00f3n con el usuario de nuestra web?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/123compare.me\/es\/#website\",\"url\":\"https:\/\/123compare.me\/es\/\",\"name\":\"123Compare.me\",\"description\":\"Increase hotel direct ooking\",\"publisher\":{\"@id\":\"https:\/\/123compare.me\/es\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/123compare.me\/es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/123compare.me\/es\/#organization\",\"name\":\"123Compare.me\",\"url\":\"https:\/\/123compare.me\/es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/123compare.me\/es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/123compare.me\/wp-content\/uploads\/2023\/09\/123COMPARE.ME-2.png\",\"contentUrl\":\"https:\/\/123compare.me\/wp-content\/uploads\/2023\/09\/123COMPARE.ME-2.png\",\"width\":5478,\"height\":512,\"caption\":\"123Compare.me\"},\"image\":{\"@id\":\"https:\/\/123compare.me\/es\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/123compare.me\/es\/#\/schema\/person\/762a92a2f087b321b587e1207af396cd\",\"name\":\"123Compare.me\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/123compare.me\/es\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/75e4cc2c6e8c87e99e750418656681544db9dc3bac43adb988aa83df0045d820?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/75e4cc2c6e8c87e99e750418656681544db9dc3bac43adb988aa83df0045d820?s=96&d=mm&r=g\",\"caption\":\"123Compare.me\"},\"url\":\"https:\/\/123compare.me\/es\/author\/redaccion\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00bfSe puede automatizar la personalizaci\u00f3n de la comunicaci\u00f3n con el usuario de nuestra web? - 123Compare.me","description":"La personalizaci\u00f3n predictiva automatizada para aumentar la conversi\u00f3n parece una buena idea. Pero, \u00bfpuede realmente sustituir a la experiencia profesional?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/123compare.me\/es\/can-the-personalization-of-user-communication-be-automated\/","og_locale":"es_ES","og_type":"article","og_title":"\u00bfSe puede automatizar la personalizaci\u00f3n de la comunicaci\u00f3n con el usuario de nuestra web? - 123Compare.me","og_description":"La personalizaci\u00f3n predictiva automatizada para aumentar la conversi\u00f3n parece una buena idea. Pero, \u00bfpuede realmente sustituir a la experiencia profesional?","og_url":"https:\/\/123compare.me\/es\/can-the-personalization-of-user-communication-be-automated\/","og_site_name":"123Compare.me","article_published_time":"2023-12-11T22:18:49+00:00","article_modified_time":"2025-02-13T15:04:56+00:00","og_image":[{"width":1000,"height":667,"url":"https:\/\/123compare.me\/wp-content\/uploads\/2023\/10\/shutterstock_529470475-2.jpg","type":"image\/jpeg"}],"author":"123Compare.me","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"123Compare.me","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/123compare.me\/es\/can-the-personalization-of-user-communication-be-automated\/#article","isPartOf":{"@id":"https:\/\/123compare.me\/es\/can-the-personalization-of-user-communication-be-automated\/"},"author":{"name":"123Compare.me","@id":"https:\/\/123compare.me\/es\/#\/schema\/person\/762a92a2f087b321b587e1207af396cd"},"headline":"\u00bfSe puede automatizar la personalizaci\u00f3n de la comunicaci\u00f3n con el usuario de nuestra web?","datePublished":"2023-12-11T22:18:49+00:00","dateModified":"2025-02-13T15:04:56+00:00","mainEntityOfPage":{"@id":"https:\/\/123compare.me\/es\/can-the-personalization-of-user-communication-be-automated\/"},"wordCount":706,"publisher":{"@id":"https:\/\/123compare.me\/es\/#organization"},"image":{"@id":"https:\/\/123compare.me\/es\/can-the-personalization-of-user-communication-be-automated\/#primaryimage"},"thumbnailUrl":"https:\/\/123compare.me\/wp-content\/uploads\/2023\/10\/shutterstock_529470475-2.jpg","keywords":["direct sales","hotels","marketing"],"articleSection":["Soluciones de Marketing"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/123compare.me\/es\/can-the-personalization-of-user-communication-be-automated\/","url":"https:\/\/123compare.me\/es\/can-the-personalization-of-user-communication-be-automated\/","name":"\u00bfSe puede automatizar la personalizaci\u00f3n de la comunicaci\u00f3n con el usuario de nuestra web? - 123Compare.me","isPartOf":{"@id":"https:\/\/123compare.me\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/123compare.me\/es\/can-the-personalization-of-user-communication-be-automated\/#primaryimage"},"image":{"@id":"https:\/\/123compare.me\/es\/can-the-personalization-of-user-communication-be-automated\/#primaryimage"},"thumbnailUrl":"https:\/\/123compare.me\/wp-content\/uploads\/2023\/10\/shutterstock_529470475-2.jpg","datePublished":"2023-12-11T22:18:49+00:00","dateModified":"2025-02-13T15:04:56+00:00","description":"La personalizaci\u00f3n predictiva automatizada para aumentar la conversi\u00f3n parece una buena idea. Pero, \u00bfpuede realmente sustituir a la experiencia profesional?","breadcrumb":{"@id":"https:\/\/123compare.me\/es\/can-the-personalization-of-user-communication-be-automated\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/123compare.me\/es\/can-the-personalization-of-user-communication-be-automated\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/123compare.me\/es\/can-the-personalization-of-user-communication-be-automated\/#primaryimage","url":"https:\/\/123compare.me\/wp-content\/uploads\/2023\/10\/shutterstock_529470475-2.jpg","contentUrl":"https:\/\/123compare.me\/wp-content\/uploads\/2023\/10\/shutterstock_529470475-2.jpg","width":1000,"height":667},{"@type":"BreadcrumbList","@id":"https:\/\/123compare.me\/es\/can-the-personalization-of-user-communication-be-automated\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/123compare.me\/es\/"},{"@type":"ListItem","position":2,"name":"\u00bfSe puede automatizar la personalizaci\u00f3n de la comunicaci\u00f3n con el usuario de nuestra web?"}]},{"@type":"WebSite","@id":"https:\/\/123compare.me\/es\/#website","url":"https:\/\/123compare.me\/es\/","name":"123Compare.me","description":"Increase hotel direct ooking","publisher":{"@id":"https:\/\/123compare.me\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/123compare.me\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/123compare.me\/es\/#organization","name":"123Compare.me","url":"https:\/\/123compare.me\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/123compare.me\/es\/#\/schema\/logo\/image\/","url":"https:\/\/123compare.me\/wp-content\/uploads\/2023\/09\/123COMPARE.ME-2.png","contentUrl":"https:\/\/123compare.me\/wp-content\/uploads\/2023\/09\/123COMPARE.ME-2.png","width":5478,"height":512,"caption":"123Compare.me"},"image":{"@id":"https:\/\/123compare.me\/es\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/123compare.me\/es\/#\/schema\/person\/762a92a2f087b321b587e1207af396cd","name":"123Compare.me","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/123compare.me\/es\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/75e4cc2c6e8c87e99e750418656681544db9dc3bac43adb988aa83df0045d820?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/75e4cc2c6e8c87e99e750418656681544db9dc3bac43adb988aa83df0045d820?s=96&d=mm&r=g","caption":"123Compare.me"},"url":"https:\/\/123compare.me\/es\/author\/redaccion\/"}]}},"_links":{"self":[{"href":"https:\/\/123compare.me\/es\/wp-json\/wp\/v2\/posts\/6083","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/123compare.me\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/123compare.me\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/123compare.me\/es\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/123compare.me\/es\/wp-json\/wp\/v2\/comments?post=6083"}],"version-history":[{"count":5,"href":"https:\/\/123compare.me\/es\/wp-json\/wp\/v2\/posts\/6083\/revisions"}],"predecessor-version":[{"id":6088,"href":"https:\/\/123compare.me\/es\/wp-json\/wp\/v2\/posts\/6083\/revisions\/6088"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/123compare.me\/es\/wp-json\/wp\/v2\/media\/668"}],"wp:attachment":[{"href":"https:\/\/123compare.me\/es\/wp-json\/wp\/v2\/media?parent=6083"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/123compare.me\/es\/wp-json\/wp\/v2\/categories?post=6083"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/123compare.me\/es\/wp-json\/wp\/v2\/tags?post=6083"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}