{"id":6050,"date":"2024-04-18T13:15:54","date_gmt":"2024-04-18T13:15:54","guid":{"rendered":"https:\/\/123compare.me\/?p=6050"},"modified":"2025-02-12T12:37:41","modified_gmt":"2025-02-12T12:37:41","slug":"gain-control-price-strategy","status":"publish","type":"post","link":"https:\/\/123compare.me\/es\/gain-control-price-strategy\/","title":{"rendered":"Toma el Control de tu Estrategia de Precios"},"content":{"rendered":"[vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb overlay_strength=\u00bb0.3″ gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3″ width=\u00bb1\/1″ tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][nectar_highlighted_text color_type=\u00bbregular\u00bb style=\u00bbfull_text\u00bb highlight_expansion=\u00bbdefault\u00bb]\n

En pricing no hay operativa sin estrategia, pero no puede haber estrategia sin datos ni conocimiento.<\/h3>\n[\/nectar_highlighted_text][vc_column_text]De manera m\u00e1s concreta y si hacemos referencia al canal de distribuci\u00f3n intermediado online dentro de lo que se conoce como un Sistema de Marketing Vertical contractual, optimizar la estrategia de precio es sin\u00f3nimo de alcanzar\u00a0acuerdos ventajosos<\/strong>\u00a0sin perder el control de la comercializaci\u00f3n de nuestro producto o servicio.<\/p>\n

En este sentido, si algo hemos podido comprobar en el sector hotelero en los \u00faltimos a\u00f1os, es como las grandes plataformas de distribuci\u00f3n (OTAs) se han convertido en nuestros mejores aliados para la venta llegando a clientes que de otra manera nosotros no hubi\u00e9ramos podido alcanzar, si bien no siempre lo han conseguido a trav\u00e9s de las mejores pr\u00e1cticas posibles (y\/o esperadas), haciendo de\u00a0la disparidad un t\u00e1ctica que desvirt\u00faa nuestro\u00a0<\/strong>inventario y precio,<\/strong>\u00a0y nos pone en franca desventaja cuando de reservas directas se trata.<\/p>\n

Ante esta situaci\u00f3n,\u00a0el control de la estrategia de precios de las OTAs se ha convertido en el \u00fanico camino para poder tomar decisiones r\u00e1pidas y efectivas<\/strong>, sin embargo, no siempre disponemos del tiempo necesario para ello, por lo que asumimos la p\u00e9rdida de ingresos y rentabilidad, aunque con cierta resignaci\u00f3n.<\/p>\n

Actualmente, existen herramientas en el mercado que desde un \u00fanico\u00a0dashboard\u00a0y en tiempo real nos ofrecen una panor\u00e1mica de cu\u00e1l es la situaci\u00f3n en cuanto a precio de la comercializaci\u00f3n de las habitaciones en los diferentes intermediarios online.<\/p>\n

La\u00a0ventaja de estas herramientas<\/strong>\u00a0reside, entre otros, en la facilidad de acceso a los datos, la fiabilidad de estos y el ahorro de tiempo.<\/p>\n

Conocer de primera mano qui\u00e9nes son las OTAs que despliegan pol\u00edticas de precios m\u00e1s agresivas (top offenders), en qu\u00e9 momento lo hacen o sobre qu\u00e9 tipolog\u00eda de hu\u00e9spedes, nos ofrece toda una serie de ventajas, que nos permitir\u00e1n poner en marcha acciones correctoras en un plazo de tiempo m\u00ednimo, adem\u00e1s de darnos herramientas para la negociaci\u00f3n de futuros acuerdos.[\/vc_column_text][nectar_highlighted_text color_type=\u00bbregular\u00bb style=\u00bbfull_text\u00bb highlight_expansion=\u00bbdefault\u00bb]\n

\u00bfQu\u00e9 es lo que te ofrecemos en\u00a0123Compare.me<\/a>?<\/h3>\n[\/nectar_highlighted_text][vc_column_text]Magic Parity Tool \u2014\u00a0<\/strong>\u00danica herramienta din\u00e1mica del mercado que analiza los precios publicados por las OTAs en tiempo real y sobre demanda real.<\/p>\n

Filtra los resultados seg\u00fan el momento y tus intereses. Identifica a tus top offenders y corrige tu estrategia en el menor tiempo posible.<\/p>\n

Adicionalmente, te proponemos las acciones correctoras que mejor se adecuen a tu situaci\u00f3n teniendo en cuenta factores clave como frecuencia, hora o d\u00eda de la disparidad en el corto y medio plazo.<\/p>\n

Adem\u00e1s \u2026\u00a0<\/strong><\/p>\n

    \n
  • Ponemos a tu disposici\u00f3n y a golpe de vista (a un clic) las OTAs que est\u00e1n haci\u00e9ndote disparidad.<\/li>\n
  • Los datos se trabajan en tiempo real.<\/li>\n
  • Te ofrecemos los porcentajes por estancia, d\u00eda de check-in, anticipaci\u00f3n de la demanda y dispositivo.<\/li>\n
  • Te alertamos de aquellas disparidades que no han sido resueltas.<\/li>\n
  • Nuestra herramienta te permitir\u00e1 filtrar los resultados por OTA.<\/li>\n
  • Siempre trabajamos sobre demanda real.<\/li>\n
  • Semanalmente te contactamos para ofrecerte un informe personalizado.<\/li>\n<\/ul>\n[\/vc_column_text][image_with_animation image_url=\u00bb6043″ image_size=\u00bbfull\u00bb animation_type=\u00bbentrance\u00bb animation=\u00bbNone\u00bb animation_movement_type=\u00bbtransform_y\u00bb hover_animation=\u00bbnone\u00bb alignment=\u00bb\u00bb border_radius=\u00bbnone\u00bb box_shadow=\u00bbnone\u00bb image_loading=\u00bbdefault\u00bb max_width=\u00bb100%\u00bb max_width_mobile=\u00bbdefault\u00bb][vc_column_text]\u00bfTienes dudas? Cont\u00e1ctanos![\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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