{"id":4322,"date":"2024-01-18T10:00:00","date_gmt":"2024-01-18T10:00:00","guid":{"rendered":"https:\/\/123compare.me\/?p=4322"},"modified":"2025-02-13T09:57:13","modified_gmt":"2025-02-13T09:57:13","slug":"123compareme-and-flexmyroom-reach-agreement-to-increase-competitiveness-of-hotel-websites","status":"publish","type":"post","link":"https:\/\/123compare.me\/es\/123compareme-and-flexmyroom-reach-agreement-to-increase-competitiveness-of-hotel-websites\/","title":{"rendered":"123Compare.me y FlexMyRoom alcanzan un acuerdo para aumentar la competitividad de la web del hotel"},"content":{"rendered":"[vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb overlay_strength=\u00bb0.3″ gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3″ width=\u00bb1\/1″ tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_column_text]\n

123Compare.me<\/a>, empresa de software especializada en paridad y conversi\u00f3n y FlexMyRoom<\/a>,\u00a0empresa tecnol\u00f3gica especializada en incorporar seguros de viaje en la venta directa de los hoteles, alcanzan un acuerdo\u00a0cuyo principal objetivo es aumentar la competitividad de la web del hotel y grupos hoteleros y generar una mayor confianza en el usuario.<\/strong><\/h3>\n

La integraci\u00f3n de un seguro de viaje en el motor de reservas de la p\u00e1gina web del hotel ofrece toda una serie de beneficios que se concretan en un incremento de la venta directa, al a\u00f1adir valor a la experiencia del cliente durante el ciclo de reserva.[\/vc_column_text][nectar_highlighted_text color_type=\u00bbregular\u00bb style=\u00bbfull_text\u00bb highlight_expansion=\u00bbdefault\u00bb]\n

Decisiones informadas y mejora de la percepci\u00f3n del hotel<\/strong><\/h3>\n[\/nectar_highlighted_text][vc_column_text]Concretamente, integrar un seguro en el motor del hotel permite al hu\u00e9sped tomar decisiones informadas, evitando que el viajero tenga que realizar cualquier tipo de consulta en paralelo o tras su reserva si desea una cobertura integral durante el desplazamiento, ante situaciones como la p\u00e9rdida de equipajes o una cancelaci\u00f3n inesperada.<\/p>\n

Este hecho, nos permite afirmar, por tanto, que un seguro de viajes es sin\u00f3nimo de una experiencia de compra m\u00e1s completa, al proporcionar al viajero la opci\u00f3n de contrataci\u00f3n desde un \u00fanico site, contribuyendo de facto a mejorar la percepci\u00f3n general del hotel.[\/vc_column_text][nectar_highlighted_text color_type=\u00bbregular\u00bb style=\u00bbfull_text\u00bb highlight_expansion=\u00bbdefault\u00bb]\n

Protecci\u00f3n financiera<\/strong><\/h3>\n[\/nectar_highlighted_text][vc_column_text]Asimismo, los seguros de viajes integrados en el motor pueden suponer una diferencia competitiva frente a otros establecimientos y ser un factor decisivo para los hu\u00e9spedes que buscan opciones que vayan m\u00e1s all\u00e1 de una simple reserva de alojamiento.<\/p>\n

No olvidemos que estamos poniendo a su disposici\u00f3n una capa adicional de protecci\u00f3n financiera que en caso de que surgiera alg\u00fan imprevisto que pueda afectar sus planes de viaje le ayudar\u00eda a mitigar p\u00e9rdidas econ\u00f3micas.[\/vc_column_text][nectar_highlighted_text color_type=\u00bbregular\u00bb style=\u00bbfull_text\u00bb highlight_expansion=\u00bbdefault\u00bb]\n

Mejora de la relaci\u00f3n entre el hotel y sus hu\u00e9spedes<\/strong><\/h3>\n[\/nectar_highlighted_text][vc_column_text]Igualmente, debemos pensar que ofrecer un seguro de viaje durante el proceso de reserva muestra que el hotel se preocupa por el bienestar y la comodidad de sus hu\u00e9spedes. Lo que, sin duda, contribuye a fortalecer la relaci\u00f3n entre el hotel y sus visitantes.[\/vc_column_text][nectar_highlighted_text color_type=\u00bbregular\u00bb style=\u00bbfull_text\u00bb highlight_expansion=\u00bbdefault\u00bb]\n

Reducci\u00f3n del n\u00famero de cancelaciones<\/strong><\/h3>\n[\/nectar_highlighted_text][vc_column_text]\n

Una protecci\u00f3n adecuada tambi\u00e9n puede ayudar a reducir el n\u00famero de cancelaciones, ya que los hu\u00e9spedes se sienten m\u00e1s seguros al realizar reservas, disminuyendo la propensi\u00f3n a cancelar debido a la incertidumbre sobre posibles imprevistos.<\/p>\n[\/vc_column_text][vc_column_text]\n

Esto beneficia al hotel al garantizarle una mayor tasa de ocupaci\u00f3n, as\u00ed como una mayor liquidez, existiendo una relaci\u00f3n directa entre la contrataci\u00f3n de seguros de viaje y las reservas prepago.<\/p>\n[\/vc_column_text][vc_column_text]\n

En resumen, la integraci\u00f3n de un seguro de viaje en el motor de reservas agrega valor a la oferta del hotel, mejora la experiencia del cliente y ofrece seguridad tanto a los hu\u00e9spedes como al establecimiento en situaciones imprevistas.<\/p>\n[\/vc_column_text][vc_column_text]Es por ello por lo que, en\u00a0123Compare.me<\/strong>\u00a0hemos sumado a nuestro porfolio de partners a\u00a0FlexMyRoom<\/strong>, empresa especializada en la comercializaci\u00f3n de seguros de viajes para hoteles mediante una experiencia 100% integrada y automatizada.[\/vc_column_text][vc_column_text]\n

La\u00a0finalidad del acuerdo alcanzado<\/strong>\u00a0es mejorar la competitividad de la web oficial del hotel generando una mayor confianza en el cliente final.<\/p>\n[\/vc_column_text][vc_column_text]Seg\u00fan\u00a0Jordi Serra<\/strong>, CEO de 123Compare.me, \u00absumar a FlexMyRoom a nuestro porfolio de partners afianza nuestro compromiso con el sector hospitality y contribuye de forma directa al cumplimiento de nuestra promesa de marca: potenciar las reservas directas a trav\u00e9s de la experiencia cliente, atendiendo de forma transversal a todo el ciclo de reserva\u00bb.[\/vc_column_text][vc_column_text]\n

Por su parte,\u00a0Miguel Signes<\/strong>, CEO de FlexMyRoom, considera que \u00abunir fuerzas con 123compareme representa un salto cualitativo en la optimizaci\u00f3n de la experiencia de reserva para los clientes. Este partnership permitir\u00e1 a los hoteles reforzar la confianza de sus clientes, aumentar la competitividad de su p\u00e1gina web y potenciar la venta directa\u00bb.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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