{"id":17603,"date":"2026-09-17T05:42:20","date_gmt":"2026-09-17T05:42:20","guid":{"rendered":"https:\/\/123compare.me\/?p=17603"},"modified":"2026-09-17T05:50:34","modified_gmt":"2026-09-17T05:50:34","slug":"google-hotel-ads-tarifas-terceros","status":"publish","type":"post","link":"https:\/\/123compare.me\/es\/google-hotel-ads-tarifas-terceros\/","title":{"rendered":"\u00bfQu\u00e9 implica para el canal directo el cambio de Google Hotel Ads del 30 de septiembre?"},"content":{"rendered":"\n<p>A partir del 30 de septiembre, Google retirar\u00e1 las <em>third-party rates<\/em>. Para los hoteles que depend\u00edan de esta funci\u00f3n, mantener su tarifa directa en Hotel Ads requerir\u00e1 una conexi\u00f3n activa que env\u00ede precios y disponibilidad a Google.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Impactos para el canal directo<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Visibilidad de la tarifa directa. <\/strong>Los hoteles que dependan de las third-party rates necesitar\u00e1n una fuente activa de precios para mantener su tarifa en Hotel Ads.<\/li>\n\n\n\n<li><strong>Impacto en campa\u00f1as.<\/strong> Las campa\u00f1as que utilizan third-party rates deber\u00e1n crearse de nuevo una vez vinculada la nueva fuente de precios. En Performance Max for Travel Goals, sin esa conexi\u00f3n se pierde la presencia en Hotel Ads.<\/li>\n\n\n\n<li><strong>Mayor importancia de Price Accuracy. <\/strong>La correspondencia entre el precio enviado a Google y el que encuentra el hu\u00e9sped durante la reserva cobra m\u00e1s relevancia.<\/li>\n\n\n\n<li><strong>La distribuci\u00f3n sigue siendo clave. <\/strong>Estar presente en Google no garantiza una posici\u00f3n favorable: una OTA puede seguir ofreciendo un precio inferior al de la web oficial.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-medium-font-size\"><strong>\u00bfC\u00f3mo saber si el cambio afecta a tu hotel?<\/strong><\/p>\n\n\n\n<p>Muchos hoteles pueden tener ya resuelta esta conexi\u00f3n a trav\u00e9s de su channel manager, motor de reservas, CRS o PMS. <strong>La clave es que el sistema est\u00e9 integrado con Google y que est\u00e9 enviando actualmente los precios y la disponibilidad del hotel.<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/123compare.me\/wp-content\/uploads\/2026\/09\/blog-image-google-third-party-1024x538.jpg\" alt=\"\" class=\"wp-image-17612\" style=\"width:525px;height:auto\" srcset=\"https:\/\/123compare.me\/wp-content\/uploads\/2026\/09\/blog-image-google-third-party-1024x538.jpg 1024w, https:\/\/123compare.me\/wp-content\/uploads\/2026\/09\/blog-image-google-third-party-300x158.jpg 300w, https:\/\/123compare.me\/wp-content\/uploads\/2026\/09\/blog-image-google-third-party-768x403.jpg 768w, https:\/\/123compare.me\/wp-content\/uploads\/2026\/09\/blog-image-google-third-party.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center has-small-font-size\"><strong>Imagen 1. <\/strong>Imagen generada mediante inteligencia artificial.<\/p>\n\n\n\n<p>Tambi\u00e9n habr\u00e1 que revisar las campa\u00f1as. Google indica que las que actualmente utilizan <em>third-party rates<\/em> deber\u00e1n crearse de nuevo una vez vinculada la nueva fuente de precios. En Performance Max for Travel Goals, podr\u00e1n seguir funcionando en Search, YouTube o Display, pero dejar\u00e1n de aparecer en Hotel Ads mientras no dispongan de esa conexi\u00f3n.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Price Accuracy gana importancia<\/strong><\/p>\n\n\n\n<p>Google seguir\u00e1 comprobando mediante Price Accuracy que el precio enviado coincide con el que encuentra el hu\u00e9sped durante el proceso de reserva. Con la retirada de las third-party rates, esta precisi\u00f3n cobra todav\u00eda m\u00e1s importancia. La compa\u00f1\u00eda advierte de que<strong> los feeds con una puntuaci\u00f3n baja de precisi\u00f3n pueden ser filtrados autom\u00e1ticamente<\/strong>.<\/p>\n\n\n\n<p>Pero que el precio llegue correctamente a Google no significa necesariamente que el canal directo est\u00e9 en una posici\u00f3n favorable. Una OTA puede seguir ofreciendo una tarifa inferior a la disponible en la web oficial.<\/p>\n\n\n\n<p>Ah\u00ed est\u00e1 una de las cuestiones que habr\u00e1 que observar a partir del cambio: no solo si la tarifa directa est\u00e1 presente, sino qu\u00e9 posici\u00f3n ocupa frente a los precios de los intermediarios.<\/p>\n\n\n\n<p><strong>Desde <a href=\"https:\/\/123compare.me\/es\/world-parity-monitor\/\">World Parity Monitor<\/a> seguiremos su evoluci\u00f3n durante los pr\u00f3ximos meses para analizar el posible impacto en la distribuci\u00f3n hotelera.<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Montserrat:wght@400;500;600;700&#038;display=swap\" rel=\"stylesheet\">\n\n<style>\n.ghn-faq { font-family:'Montserrat',Arial,sans-serif; max-width:640px; margin:48 auto; }\n.ghn-faq details { border-bottom:1px solid #E5E2D9; padding:18px 0; }\n.ghn-faq details:first-of-type { border-top:1px solid #E5E2D9; }\n.ghn-faq summary { list-style:none; cursor:pointer; display:flex; align-items:center; justify-content:space-between; gap:16px; font-size:15px; font-weight:600; color:#1A1A18; }\n.ghn-faq summary::-webkit-details-marker { display:none; }\n.ghn-faq summary .ghn-faq-icon { flex-shrink:0; width:20px; height:20px; transition:transform .2s ease; }\n.ghn-faq details[open] summary .ghn-faq-icon { transform:rotate(45deg); }\n.ghn-faq .ghn-faq-answer { font-size:13.5px; color:#4A4A45; line-height:1.6; margin-top:12px; padding-right:32px; }\n<\/style>\n\n<div class=\"ghn-faq\">\n\n  <details>\n    <summary>\n      \u00bfQu\u00e9 pasa si mi hotel ya usa un channel manager conectado a Google?\n      <svg class=\"ghn-faq-icon\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#FD5C4C\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><line x1=\"12\" y1=\"5\" x2=\"12\" y2=\"19\"\/><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/><\/svg>\n    <\/summary>\n    <div class=\"ghn-faq-answer\">Si el channel manager, motor de reservas, CRS o PMS ya tiene una integraci\u00f3n activa con Google Hotel Center y est\u00e1 enviando los precios actuales, la conexi\u00f3n ya est\u00e1 resuelta. Conviene confirmarlo con el proveedor antes del 30 de septiembre.<\/div>\n  <\/details>\n\n  <details>\n    <summary>\n      \u00bfQu\u00e9 ocurre con las campa\u00f1as de Performance Max for Travel Goals?\n      <svg class=\"ghn-faq-icon\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#FD5C4C\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><line x1=\"12\" y1=\"5\" x2=\"12\" y2=\"19\"\/><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/><\/svg>\n    <\/summary>\n    <div class=\"ghn-faq-answer\">Sin una fuente de precios conectada, estas campa\u00f1as dejan de aparecer en el inventario de Hotel Ads, aunque pueden seguir activas en Search, YouTube o Display.<\/div>\n  <\/details>\n\n  <details>\n    <summary>\n      \u00bfBasta con tener la conexi\u00f3n activa para ser competitivo?\n      <svg class=\"ghn-faq-icon\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#FD5C4C\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><line x1=\"12\" y1=\"5\" x2=\"12\" y2=\"19\"\/><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/><\/svg>\n    <\/summary>\n    <div class=\"ghn-faq-answer\">No necesariamente. Tener el precio conectado a Google es el m\u00ednimo para participar, pero no garantiza que ese precio sea el m\u00e1s competitivo frente a las OTAs.<\/div>\n  <\/details>\n\n  <details>\n    <summary>\n      \u00bfQu\u00e9 es Price Accuracy y por qu\u00e9 importa m\u00e1s ahora?\n      <svg class=\"ghn-faq-icon\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#FD5C4C\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><line x1=\"12\" y1=\"5\" x2=\"12\" y2=\"19\"\/><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/><\/svg>\n    <\/summary>\n    <div class=\"ghn-faq-answer\">Es el sistema con el que Google comprueba que el precio enviado coincide con el que el hu\u00e9sped encuentra al reservar. Con menos ofertas visibles por b\u00fasqueda, una discrepancia repetida pesa m\u00e1s que antes.<\/div>\n  <\/details>\n\n<\/div>\n\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"\u00bfQu\u00e9 pasa si mi hotel ya usa un channel manager conectado a Google?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Si el channel manager, motor de reservas, CRS o PMS ya tiene una integraci\u00f3n activa con Google Hotel Center y est\u00e1 enviando los precios actuales, la conexi\u00f3n ya est\u00e1 resuelta. 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Para los hoteles que depend\u00edan de esta funci\u00f3n, mantener&#8230;<\/p>\n","protected":false},"author":4,"featured_media":17604,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107],"tags":[204,70,131],"class_list":{"0":"post-17603","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-google-hotel-ads","8":"tag-google-hotel-ads","9":"tag-otas","10":"tag-world-parity-monitor"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Hotel Ads retira las tarifas de terceros: qu\u00e9 hacer<\/title>\n<meta name=\"description\" content=\"Desde el 30 de septiembre, Google exige una conexi\u00f3n directa de precios en Hotel Ads. 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