{"id":1321,"date":"2023-12-17T11:25:15","date_gmt":"2023-12-17T11:25:15","guid":{"rendered":"https:\/\/123compare.me\/?p=1321"},"modified":"2025-11-19T09:22:08","modified_gmt":"2025-11-19T09:22:08","slug":"que-es-el-programa-preferente-plus-de-booking","status":"publish","type":"post","link":"https:\/\/123compare.me\/es\/que-es-el-programa-preferente-plus-de-booking\/","title":{"rendered":"Programa\u00a0Alojamientos Preferentes Plus de Booking.com"},"content":{"rendered":"\n<p>El <a href=\"https:\/\/partner.booking.com\/es\/ayuda\/desarrollo-de-tu-negocio\/aumentar-ingresos\/todo-lo-que-necesitas-saber-sobre-preferente-plus\">programa Booking.com\u00a0\u201dPreferente\u00a0Plus\u201d<\/a> naci\u00f3 en el a\u00f1o 2021.\u00a0 Booking.com quer\u00eda dar m\u00e1s visibilidad en su plataforma a aquellos establecimientos que mejor funcionaban. La finalidad era premiarles, ofreci\u00e9ndoles un\u00a0 posicionamiento \u00f3ptimo\u00a0 y, como consecuencia, incrementar sus reservas.<\/p>\n\n\n\n<p>A d\u00eda de hoy el programa contin\u00faa activo. Vemos de forma detallada cu\u00e1les&nbsp; son las implicaciones estrat\u00e9gicas para los hoteles.<\/p>\n\n\n\n<p><strong>\u00bfQu\u00e9 es el programa \u201cPreferente Plus\u201d?<\/strong><\/p>\n\n\n\n<p><strong>Preferente Plus<\/strong> es el <strong>nivel premium del programa de\u00a0 Alojamientos Preferentes de Booking.com<\/strong>. Su objetivo es ayudar a los establecimientos a obtener una mejor visibilidad en la plataforma de reservas online.<\/p>\n\n\n\n<p>El programa se ofrece a aquellos partners preferentes de Booking.com y la OTA asegura un 60% m\u00e1s de visibilidad, lo que se traduce en aproximadamente un 30% m\u00e1s de visitas.&nbsp;&nbsp;<\/p>\n\n\n\n<p>El importe del programa para los socios Preferente Plus incrementa la comisi\u00f3n a un +\/- 23%.<\/p>\n\n\n\n<p>Para <strong>pertenecer al programa Preferente Plus<\/strong> adem\u00e1s de ser miembro del programa Preferente, deber\u00e1s cumplir las siguientes condiciones:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Puntuaci\u00f3n del rendimiento:<\/strong> la combinaci\u00f3n de la demanda de tu establecimiento y de tus reservas anuales tiene que ser igual o mayor del 80%.<\/li>\n\n\n\n<li><strong>Puntuaci\u00f3n de los comentarios:<\/strong> se requiere una puntuaci\u00f3n m\u00ednima de 8.<\/li>\n<\/ul>\n\n\n\n<p>Por otro lado, deber\u00e1s tener en cuenta que Booking.com como <strong>incentivo adicional al programa<\/strong> ofrece a los usuarios que reserven en tu establecimiento un cr\u00e9dito que podr\u00e1 ser utilizado en pr\u00f3ximas reservas en la plataforma, pero no necesariamente en tu hotel.<\/p>\n\n\n\n<p><strong>Futuro de la distribuci\u00f3n online hotelera<\/strong><\/p>\n\n\n\n<p>El coste de la distribuci\u00f3n online para los hoteleros se ha visto incrementado en los \u00faltimos a\u00f1os.<\/p>\n\n\n\n<p>Concretamente,\u00a0 los establecimientos han podido observar como programas como el \u201cPreferente\u201d de Booking.com han aumentado sus comisiones pasando de un 15 a un 18%.<\/p>\n\n\n\n<p>Cierto es que tanto Booking.com como otras OTAs contribuyen a que los hoteles ganen visibilidad internacional y a conseguir m\u00e1s hu\u00e9spedes. Sin embargo, <strong>\u00bfest\u00e1 justificado este aumento de las tarifas y comisiones atendiendo a los beneficios que obtiene el hotelero en los diferentes programas?<\/strong><\/p>\n\n\n\n<p>Seg\u00fan la propia plataforma de reservas online, Booking.com, este tipo de programas se alinean con su empe\u00f1o en mejorar la competitividad y est\u00e1n totalmente orientados a la fidelizaci\u00f3n.<\/p>\n\n\n\n<p>La pregunta en este caso ser\u00eda: <strong>\u00bfqui\u00e9n fideliza al cliente? \u00bfBooking.com o el hotel?<\/strong> <\/p>\n\n\n\n<p><strong>La respuesta es clara, Booking.com.<\/strong><\/p>\n\n\n\n<p>La cuesti\u00f3n se centra, por tanto, en decidir si pierdo una parte significativa de las reservas o si merece la pena pagar m\u00e1s por ganar visibilidad siendo este el caso del programa Preferente Plus.&nbsp;<\/p>\n\n\n\n<p>Desde<strong> 123COMPAREME<\/strong> lo tenemos claro, la apuesta debe ser la <strong>venta directa<\/strong>.\u00a0<\/p>\n\n\n\n<p><strong>2 razones fundamentales por las que los hoteles deber\u00edan centrarse en la reserva directa<\/strong><\/p>\n\n\n\n<p>En primer lugar, debemos tener en cuenta que la comisi\u00f3n por distribuci\u00f3n on-line para todos los canales no bajar\u00e1, lo que supone una cuarta parte de la tarifa de la habitaci\u00f3n.<\/p>\n\n\n\n<p>En segundo lugar, las reservas a trav\u00e9s de las&nbsp; OTAs dificultan la fidelizaci\u00f3n del cliente. Cada vez m\u00e1s estas plataformas&nbsp; evitan que los hoteleros tengan contacto directo con el hu\u00e9sped, lo que limita la posibilidad de fidelizarlos durante la pre y post estancia. Normalmente el cliente se mantiene fiel a la plataforma y no al establecimiento.<\/p>\n\n\n\n<p>\u00a1<a href=\"https:\/\/123compare.me\/es\/\">Cont\u00e1ctanos\u00a0<\/a>y creemos un plan sobre c\u00f3mo mejorar el canal directo de tu hotel!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El programa Booking.com\u00a0\u201dPreferente\u00a0Plus\u201d naci\u00f3 en el a\u00f1o 2021.\u00a0 Booking.com quer\u00eda dar m\u00e1s visibilidad en su plataforma a aquellos establecimientos que&#8230;<\/p>\n","protected":false},"author":7,"featured_media":6623,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[69,70,68,56,48],"class_list":{"0":"post-1321","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-distribucion-otas","8":"tag-booking-com","9":"tag-otas","10":"tag-preferente-plus","11":"tag-reservas-directas","12":"tag-venta-directa-2"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Programa\u00a0Alojamientos Preferentes Plus de Booking.com - 123Compare.me<\/title>\n<meta name=\"description\" content=\"En el a\u00f1os 2021 Booking.com lanzaba Preferente Plus. 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