{"id":6596,"date":"2025-03-20T09:21:07","date_gmt":"2025-03-20T09:21:07","guid":{"rendered":"https:\/\/123compare.me\/?p=6596"},"modified":"2025-11-19T09:53:15","modified_gmt":"2025-11-19T09:53:15","slug":"hotels-world-parity-monitor-february-2025","status":"publish","type":"post","link":"https:\/\/123compare.me\/en\/hotels-world-parity-monitor-february-2025\/","title":{"rendered":"WPR | February 2025: Expedia reduces it lose rate, and Booking maintains its more aggressive pricing strategy."},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]At <\/span>123Compare.me,<\/b> we published February\u2019s <\/span>World Parity Monitor <\/b>results, our monthly report tracking global hotel price parity evolution.<\/span><\/p>\n

We conduct this analysis using the <\/span>\u201cBeat – Meet – Lose\u201d KPI<\/b>, which compares direct hotel prices against OTA and Meta offers.<\/span>[\/vc_column_text][nectar_highlighted_text color_type=”regular” style=”full_text” highlight_expansion=”default”]\n

February 2025 Summary<\/h2>\n[\/nectar_highlighted_text][vc_column_text]\n
    \n
  • Expedia Group<\/b> sees a decline in its lose rate compared to January 2025, positioning two points lower than in February 2024.<\/span><\/li>\n
  • Booking Holdings<\/b> maintains its January 2025 lose rate across all platforms.<\/span><\/li>\n
  • Metasearch<\/b> engines report a 4-point increase in lose rate from January 2025 and a 10-point increase from February 2024, reducing the beat rate.<\/span><\/li>\n<\/ul>\n[\/vc_column_text][nectar_highlighted_text color_type=”regular” style=”full_text” highlight_expansion=”default”]\n

    1. Average Beat Meet Lose (BML) Rate<\/h2>\n[\/nectar_highlighted_text][vc_column_text]February shows an increase in price integrity, with the meet rate rising by 2 points at the expense of beat and lose.\u00a0<\/span><\/p>\n

    However, the likelihood of a hotel offering lower prices than an OTA remains the highest at 45% (-1 point) <\/span>(Graphs 1 and 2).<\/b>[\/vc_column_text][image_with_animation image_url=”6551″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][image_with_animation image_url=”6610″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][vc_column_text]As we\u2019ve noted before, the direct channel\u2019s average BML results in a much higher loss rate when compared to the best OTA offer. In February 2025, this loss rate reached 78% when comparing only against the best of 20 available offers <\/span>(Graph 3).<\/b>\u00a0<\/span>[\/vc_column_text][image_with_animation image_url=”6559″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][vc_column_text]In other words, 4 out of 5 times, an OTA offers a price that breaks parity (a trend that has intensified recently) <\/span>(Graph 4).<\/b>[\/vc_column_text][image_with_animation image_url=”6613″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][nectar_highlighted_text color_type=”regular” style=”full_text” highlight_expansion=”default”]\n

    2. Channel Typology<\/b><\/h2>\n[\/nectar_highlighted_text][vc_column_text]\n

    2.1. Major OTAs, Other OTAs, and Metasearch Engines<\/h3>\n[\/vc_column_text][vc_column_text]To analyze different OTAs, we classify them into three groups:<\/span><\/p>\n
      \n
    • Major OTAs:<\/b> Includes OTAs from the Booking and Expedia groups.<\/span><\/li>\n
    • Other OTAs:<\/b> OTAs not belonging to Booking or Expedia.<\/span><\/li>\n
    • Metasearch Engines.<\/b><\/li>\n<\/ul>\n

      This analysis shows a slight lose rate decline for major OTAs (-1) and other OTAs (-3), reaching 22% and 32%, respectively.<\/span><\/p>\n

      Metasearch prices logically show the highest lose rate, as they highlight the \u2018best price\u2019 among listed OTAs. In February, the average lose rate reached 44%, which is 4 points higher than in January <\/span>(Graph 5).\u00a0<\/b>[\/vc_column_text][image_with_animation image_url=”6567″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][nectar_highlighted_text color_type=”regular” style=”full_text” highlight_expansion=”default”]\n

      2.2. Booking Group vs Expedia Group<\/h3>\n[\/nectar_highlighted_text][vc_column_text]The lose rate analysis in relation to aggressive pricing strategies by major OTAs shows a downward trend on <\/span>Expedia Group<\/span> platforms. Meanwhile, <\/span>Booking Group\u2019s<\/b> lose rate remains unchanged from January.\u00a0<\/span><\/p>\n

      Over time, the gap between both groups not only persists but continues to widen. the difference has grown from an initial 7-point lower lose rate to 11 points less for Expedia Group <\/span>(Graph 6).<\/b>[\/vc_column_text][image_with_animation image_url=”6571″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][vc_column_text]\n

        \n
      • Within <\/span>Booking Group<\/b>, Agoda and Priceline follow a more aggressive pricing strategy, showing the highest lose rates at 34% and 27%, respectively. Meanwhile, Booking.com registers 19% in February, positioning Booking Group as the most aggressive in pricing among major OTAs <\/span>(Graph 7).<\/b><\/li>\n<\/ul>\n[\/vc_column_text][image_with_animation image_url=”6575″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][vc_column_text]\n
          \n
        • Expedia Group<\/b> sees a significant decline in lose rate: Hotels at 14% (-3) and Expedia at 15% (-2). Notably, all brands within this group follow a similar pricing competition strategy <\/span>(Graph 8).<\/b><\/li>\n<\/ul>\n[\/vc_column_text][image_with_animation image_url=”6579″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][vc_column_text]Examining the lose rate trends of major groups <\/span>Booking<\/b> and <\/span>Expedia Group<\/b>, the gap between them narrows.\u00a0<\/span><\/p>\n

          As noted earlier, Booking Group\u2019s most aggressive pricing is seen in Agoda and Priceline. However, comparing <\/span>Expedia<\/b> and <\/span>Booking.com<\/b> directly, Expedia offers a better price than the direct website only 15% of the time, while Booking.com remains around 19% <\/span>(Graphs 9 and 10).<\/b>[\/vc_column_text][image_with_animation image_url=”6583″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][image_with_animation image_url=”6587″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][vc_column_text]We understand that <\/span>Expedia<\/b> may have adjusted price to respond to market pressure. Meanwhile, Booking already dominant in presence and visibility, prefers a more sustained pricing policy, even if slightly more aggressive.<\/span><\/p>\n

          Even so, it is important to point out that both groups overwhelmingly dominate the share of impressions in organic and sponsored links. This is especially true for booking.com, <\/span>as shown in Graph 11<\/b>. These data indicate a strong presence of major OTAs in search results. This reduces visibility for their competitors, smaller OTAs, and hotel establishments.<\/span><\/p>\n

          These data indicate a strong presence of the major OTAs in search results. This reduces visibility for competitors, smaller OTAs, and hotel establishments.\u00a0<\/span>[\/vc_column_text][image_with_animation image_url=”6600″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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See key hotel pricing trends & OTA dominance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/123compare.me\/en\/hotels-world-parity-monitor-february-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"World Parity Monitor | February 2025 | Hotels\" \/>\n<meta property=\"og:description\" content=\"World Parity Monitor February 2025: Expedia's decline, Booking steady, metasearch up. 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