{"id":5319,"date":"2024-12-19T16:31:20","date_gmt":"2024-12-19T16:31:20","guid":{"rendered":"https:\/\/123compare.me\/?p=5319"},"modified":"2025-11-19T11:15:42","modified_gmt":"2025-11-19T11:15:42","slug":"november-wave-how-hotels-are-cutting-lose-rates-for-bookings-6-9-months-ahead","status":"publish","type":"post","link":"https:\/\/123compare.me\/en\/november-wave-how-hotels-are-cutting-lose-rates-for-bookings-6-9-months-ahead\/","title":{"rendered":"November Wave: How Hotels are Cutting Lose Rates for Bookings 6-9 Months Ahead"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_highlighted_text color_type=”regular” style=”full_text” highlight_expansion=”default”]\n

WORLD PARITY MONITOR | NOVEMBER WAVE 2024<\/strong><\/h3>\n[\/nectar_highlighted_text][vc_column_text]As we conclude November 2024, it\u2019s clear that long-term strategies and consistent price control have delivered significant results. While OTAs focus on the short term, this article examines the impact of long-term lead times, specifically bookings made 6 to 9 months in advance, and their performance throughout the year.<\/span><\/p>\n[\/vc_column_text][nectar_highlighted_text color_type=”regular” style=”full_text” highlight_expansion=”default”]6-9 months of Beat – Meet – Lose Rate<\/span>[\/nectar_highlighted_text][image_with_animation image_url=”5323″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][vc_column_text]First Quarter: The Starting Line<\/b><\/p>\n

In January 2024, the year began with a 36-point ‘Beat’ rate (direct rate lower than OTA rates) and a 50-point ‘Lose’ score (OTA rate lower than direct rate). Initial scores revealed areas for improvement. Nevertheless, the first quarter (January, February, March) demonstrated modest but consistent gains.<\/span><\/p>\n

Second Quarter: Gaining Momentum<\/b><\/p>\n

April, May, and June marked steady improvement. This period reflected hoteliers’ growing focus on addressing pricing disparities. As these months progressed, rate parity continued its upward trend, setting the stage for a strong second half of the year.<\/span><\/p>\n

Third Quarter: Major Leap Forward<\/b><\/p>\n

The third quarter (July, August, September) saw a significant jump in results. However, a slight dip in September highlighted the need for vigilance to maintain competitive pricing gains.<\/span><\/p>\n

Final Quarter: A Stabilized Success<\/b><\/h4>\n

October and November showcased stabilized performance, with parity improvements holding strong. Projections for December suggest the year will close with a remarkable shift <\/span>+12 points in ‘Beat’ rate accumulation year-to-date<\/b> and <\/span>-13 points in ‘Lose’ rate accumulation year-to-date<\/b>. This represents a significant improvement in rate parity compared to where we began.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” disable_element=”yes” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_cta btn_style=”see-through” heading_tag=”h6″ button_color=”default” button_border_thickness=”0px” link_type=”regular” alignment=”left” alignment_tablet=”default” alignment_phone=”default” display=”block” display_tablet=”inherit” display_phone=”inherit” text=”To download the full report” link_text=”click here” url=”https:\/\/123compare.me\/en\/world-parity-monitor\/#download_last_wave”][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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