{"id":4356,"date":"2023-12-17T10:00:00","date_gmt":"2023-12-17T10:00:00","guid":{"rendered":"https:\/\/123compare.me\/?p=4356"},"modified":"2026-02-03T10:20:46","modified_gmt":"2026-02-03T10:20:46","slug":"booking-coms-preferred-accommodations-plus-program","status":"publish","type":"post","link":"https:\/\/123compare.me\/en\/booking-coms-preferred-accommodations-plus-program\/","title":{"rendered":"Booking.com’s Preferred Accommodations Plus Program"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]The <\/span>Booking.com \u201cPreferred Plus\u201d program<\/span><\/a> was launched in 2021 with the aim of giving greater visibility to high-performing establishments on its platform. The goal was to reward these properties with optimal positioning, which in turn would lead to an increase in bookings.<\/span><\/p>\n

The program remains active today, and we take a closer look at the strategic implications for hotels.<\/span>[\/vc_column_text][nectar_highlighted_text color_type=”regular” style=”full_text” highlight_expansion=”default”]What is the \u201cPreferred Plus\u201d program?<\/b>[\/nectar_highlighted_text][vc_column_text]Preferred Plus<\/b> is the <\/span>premium level of Booking.com’s Preferred Lodging program.<\/b> Its objective is to help participating establishments achieve greater visibility on the online booking platform.\u00a0<\/span><\/p>\n

The program is available on Booking.com Preferred Partners, offering them a visibility boost of up to 60%, which typically results in about 30% more visits.<\/span><\/p>\n

The commission fee for Preferred Plus partners is increased to approximately 23%.<\/span><\/p>\n

To<\/span> qualify for the Preferred Plus program,<\/b> in addition to already being a member of the Preferred program, establishments must meet the following criteria:<\/span><\/p>\n