{"id":2453,"date":"2024-04-18T13:15:54","date_gmt":"2024-04-18T13:15:54","guid":{"rendered":"https:\/\/123compare.me\/?p=2453"},"modified":"2025-11-19T09:59:59","modified_gmt":"2025-11-19T09:59:59","slug":"gain-control-price-strategy","status":"publish","type":"post","link":"https:\/\/123compare.me\/en\/gain-control-price-strategy\/","title":{"rendered":"Gain\u00a0Control\u00a0of your\u00a0Price Strategy"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_highlighted_text color_type=&#8221;regular&#8221; style=&#8221;full_text&#8221; highlight_expansion=&#8221;default&#8221;]\n<h3><b>In the realm of pricing, the influence of strategy on business impact is undeniable, yet a robust strategy cannot exist without the foundational elements of data and knowledge.\u00a0<\/b><\/h3>\n[\/nectar_highlighted_text][vc_column_text]\n<p><span style=\"font-weight: 400;\">This is particularly true in the context of online intermediated distribution channels within contractual Vertical Marketing System, where optimizing pricing strategies is essential to forging beneficial agreements without relinquishing control over the marketing of products or services.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In recent years, the hotel industry has witnessed the emergence of large distribution platforms (OTAs) as vital sales allies, enabling access to customers that would have been otherwise unreachable. However, these platforms have sometimes resorted to practices that create disparities in inventory and pricing, discouraging direct bookings and challenging the maintenance of pricing integrity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Addressing this challenge requires a nuanced understanding of OTA\u2019s pricing strategies, enabling swift and effective decision-making. However, time constraints often lead to the acceptance of reduced revenue and profitability.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The key to overcoming these obstacles lies in the accessibility, reliability, and efficiency of data analysis tools. Identifying OTAs with aggressive pricing policies, understanding their timing, and knowing the guest segments they target can provide significant advantages. These insights facilitate the implementation of corrective measures swiftly and enhance the negotiation of future agreements.<\/span><\/p>\n[\/vc_column_text][nectar_highlighted_text color_type=&#8221;regular&#8221; style=&#8221;full_text&#8221; highlight_expansion=&#8221;default&#8221;]\n<h3>What do we offer you at 123Compare.me?<\/h3>\n[\/nectar_highlighted_text][vc_column_text]\n<p><span style=\"font-weight: 400;\">At 123Compare.me, we introduced the Magic Parity Tool <\/span><span style=\"font-weight: 400;\">\u2014<\/span><span style=\"font-weight: 400;\"> the market\u2019s only dynamic tool that evaluates OTA prices in real-time, reflecting actual demand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This tool allows you to:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Filter results based on specific moments and interests, enabling you to identify and address discrepancies swiftly.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Receive tailored recommendations for corrective actions, considering factors such as frequency and timing of disparities.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gain immediate access to data on OTAs causing disparities, with real-time analysis and updates.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Obtain detailed insights, including percentages related to stay duration, check-in day, demand anticipation, and device usage.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Receive alerts for unresolved disparities and filter results by OTA, ensuring that all actions are based on real demand.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Benefit from weekly personalized reports to keep you informed and strategically aligned.<\/span><\/li>\n<\/ul>\n[\/vc_column_text][image_with_animation image_url=&#8221;6042&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][vc_column_text]\n<p><span style=\"font-weight: 400;\">If you have any questions or wish to learn more about how our Magic Parity Tool can empower your pricing strategy, don\u2019t hesitate to contact us.\u00a0<\/span><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221;&#8230;<\/p>\n","protected":false},"author":10,"featured_media":2448,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[81,29,26,22,82,83],"class_list":{"0":"post-2453","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-revenue-management-solutions","8":"tag-direct-bookings","9":"tag-direct-sales","10":"tag-hotels","11":"tag-marketing","12":"tag-otas-2","13":"tag-parity-2"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - 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