{"id":1301,"date":"2023-12-11T22:24:30","date_gmt":"2023-12-11T22:24:30","guid":{"rendered":"https:\/\/123compare.me\/?p=1301"},"modified":"2025-11-19T08:59:46","modified_gmt":"2025-11-19T08:59:46","slug":"increase-direct-bookings-google-hotel-ads","status":"publish","type":"post","link":"https:\/\/123compare.me\/en\/increase-direct-bookings-google-hotel-ads\/","title":{"rendered":"Increase your direct bookings with Google Hotel Ads and conversion rate optimization"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\r\n

Google Hotel Ads has become one of the most used metasearch platforms in the market. Recently, Hosteltur reported that around 75% of users turn to Google Hotels Ads to compare prices when planning their vacations.<\/strong><\/p>\r\n\r\n

Nowadays, there are over 700,000 hotels worldwide, and it’s increasingly difficult to stand out against competitors. Consequently, it’s no longer enough to offer excellent customer service, have a well-structured website, or competitive prices for your target audience to choose your establishment. You need to go further: planning a good digital marketing strategy is one of the keys to success.<\/strong><\/p>\r\n\r\n

True, there are many options when designing your digital marketing plan, but what we recommend is not to overlook the opportunities offered by Google Hotel Ads.<\/strong> This platform is a leader among metasearch engines, and its primary objective is to channel potential guests, who are searching for tourist accommodations, towards your hotel’s website.<\/p>\r\n[\/vc_column_text][image_with_animation image_url=”3545″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\r\n

GHA allows you to create campaigns and display your ads with availability, rates, images, services offered by your establishment, and a link to book directly on your website. There are three bidding (or payment) models: <\/span>Cost Per Click<\/b> (CPC), <\/span>Target Return on Ad Spend<\/b> (tROAS)<\/span> and <\/span>Performance Max for travel goals.<\/b> If you\u2019re just starting to use the platform, we recommend the Performance Max. It provides expanded hotel coverage and increased direct bookings via Google.<\/span><\/p>\r\n

Here are 4 best practices to optimize your results on Google Hotel Ads:<\/span><\/p>\r\n

    \r\n
  1. Segment your audience so that your ad appears in the searches of your target audience.<\/span><\/li>\r\n
  2. Add your brand logo to let users know you are the direct channel and not confuse you with an OTA.<\/span><\/li>\r\n
  3. Adjust bids based on traveler behavior to ensure more traffic.<\/span><\/li>\r\n
  4. Add a description of each room type, not forgetting even the smallest detail.<\/span><\/li>\r\n<\/ol>\r\n

    Once you\u2019ve managed to get travelers to your website through Google Hotel Ads, the important thing is to materialize the booking. This is when <\/span>Conversion Rate<\/b> Optimization tools become your best ally.\u00a0<\/b><\/p>\r\n

    These tools ensure that during the entire purchasing process, the user has access to information about the advantages of direct booking.<\/span><\/p>\r\n

    If you\u2019ve never heard of these solutions, here are some of them and their objectives:<\/span><\/p>\r\n

      \r\n
    • Price Comparator:<\/b> You can show your direct prices while displaying OTA prices in real-time. The user can see that the direct channel offers the best rate. Objective: credibility and increased conversion.<\/span><\/li>\r\n<\/ul>\r\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”3549″ image_size=”medium” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\r\n
        \r\n
      • Smash (personalized messages):<\/b> You can define messages tailored to the traveler\u2019s profile, addressing their needs. For example, for a query for 2 adults and 2 children, one possibility could be to offer a family discount. Objective: convince the user.<\/span><\/li>\r\n<\/ul>\r\n[\/vc_column_text][image_with_animation image_url=”3561″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\r\n
          \r\n
        • Exit Intent:<\/b> You can retain the user on your website with a pop-up window offering a 10% discount if they book at that moment.<\/span><\/li>\r\n<\/ul>\r\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”3543″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\r\n

          There are many Conversion Rate Optimization tool options; we have only mentioned a few examples. Depending on each hotel\u2019s needs and objectives, it\u2019s recommended to add specific tools.<\/span><\/p>\r\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”3511″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][\/vc_row]","protected":false},"excerpt":{"rendered":"

          [vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit”…<\/p>\n","protected":false},"author":8,"featured_media":1294,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63],"tags":[26,22,23],"class_list":{"0":"post-1301","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-google-hotel-ads","8":"tag-hotels","9":"tag-marketing","10":"tag-software-de-marketing"},"yoast_head":"\nIncrease your direct bookings with Google Hotel Ads and conversion rate optimization - 123Compare.me<\/title>\n<meta name=\"description\" content=\"Google Hotel Ads has become one of the most used metasearch platforms in the market. Recently, Hosteltur reported that around 75% of users turn to Google Hotels Ads to compare prices when planning their vacations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/123compare.me\/en\/increase-direct-bookings-google-hotel-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Increase your direct bookings with Google Hotel Ads and conversion rate optimization - 123Compare.me\" \/>\n<meta property=\"og:description\" content=\"Google Hotel Ads has become one of the most used metasearch platforms in the market. Recently, Hosteltur reported that around 75% of users turn to Google Hotels Ads to compare prices when planning their vacations.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/123compare.me\/en\/increase-direct-bookings-google-hotel-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"123Compare.me\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-11T22:24:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-19T08:59:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/123compare.me\/wp-content\/uploads\/2023\/12\/qtq80-xChGrv.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1254\" \/>\n\t<meta property=\"og:image:height\" content=\"837\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pau Ferret\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pau Ferret\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/123compare.me\/en\/increase-direct-bookings-google-hotel-ads\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/123compare.me\/en\/increase-direct-bookings-google-hotel-ads\/\"},\"author\":{\"name\":\"Pau Ferret\",\"@id\":\"https:\/\/123compare.me\/en\/#\/schema\/person\/0ebcc97ed5d4fdd303a2a8a78f8db2ac\"},\"headline\":\"Increase your direct bookings with Google Hotel Ads and conversion rate optimization\",\"datePublished\":\"2023-12-11T22:24:30+00:00\",\"dateModified\":\"2025-11-19T08:59:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/123compare.me\/en\/increase-direct-bookings-google-hotel-ads\/\"},\"wordCount\":1962,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/123compare.me\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/123compare.me\/en\/increase-direct-bookings-google-hotel-ads\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/123compare.me\/wp-content\/uploads\/2023\/12\/qtq80-xChGrv.jpeg\",\"keywords\":[\"hotels\",\"marketing\",\"software de marketing\"],\"articleSection\":[\"Google Hotel Ads\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/123compare.me\/en\/increase-direct-bookings-google-hotel-ads\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/123compare.me\/en\/increase-direct-bookings-google-hotel-ads\/\",\"url\":\"https:\/\/123compare.me\/en\/increase-direct-bookings-google-hotel-ads\/\",\"name\":\"Increase your direct bookings with Google Hotel Ads and conversion rate optimization - 123Compare.me\",\"isPartOf\":{\"@id\":\"https:\/\/123compare.me\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/123compare.me\/en\/increase-direct-bookings-google-hotel-ads\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/123compare.me\/en\/increase-direct-bookings-google-hotel-ads\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/123compare.me\/wp-content\/uploads\/2023\/12\/qtq80-xChGrv.jpeg\",\"datePublished\":\"2023-12-11T22:24:30+00:00\",\"dateModified\":\"2025-11-19T08:59:46+00:00\",\"description\":\"Google Hotel Ads has become one of the most used metasearch platforms in the market. Recently, Hosteltur reported that around 75% of users turn to Google Hotels Ads to compare prices when planning their vacations.\",\"breadcrumb\":{\"@id\":\"https:\/\/123compare.me\/en\/increase-direct-bookings-google-hotel-ads\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/123compare.me\/en\/increase-direct-bookings-google-hotel-ads\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/123compare.me\/en\/increase-direct-bookings-google-hotel-ads\/#primaryimage\",\"url\":\"https:\/\/123compare.me\/wp-content\/uploads\/2023\/12\/qtq80-xChGrv.jpeg\",\"contentUrl\":\"https:\/\/123compare.me\/wp-content\/uploads\/2023\/12\/qtq80-xChGrv.jpeg\",\"width\":1254,\"height\":837},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/123compare.me\/en\/increase-direct-bookings-google-hotel-ads\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/123compare.me\/en\/home\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Increase your direct bookings with Google Hotel Ads and conversion rate optimization\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/123compare.me\/en\/#website\",\"url\":\"https:\/\/123compare.me\/en\/\",\"name\":\"123Compare.me\",\"description\":\"Increase hotel direct ooking\",\"publisher\":{\"@id\":\"https:\/\/123compare.me\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/123compare.me\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/123compare.me\/en\/#organization\",\"name\":\"123Compare.me\",\"url\":\"https:\/\/123compare.me\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/123compare.me\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/123compare.me\/wp-content\/uploads\/2023\/09\/123COMPARE.ME-2.png\",\"contentUrl\":\"https:\/\/123compare.me\/wp-content\/uploads\/2023\/09\/123COMPARE.ME-2.png\",\"width\":5478,\"height\":512,\"caption\":\"123Compare.me\"},\"image\":{\"@id\":\"https:\/\/123compare.me\/en\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/123compare.me\/en\/#\/schema\/person\/0ebcc97ed5d4fdd303a2a8a78f8db2ac\",\"name\":\"Pau Ferret\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/123compare.me\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e6e79bbde059018960109786c887b7a58d25ddefc7510048d2ef78e175237506?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e6e79bbde059018960109786c887b7a58d25ddefc7510048d2ef78e175237506?s=96&d=mm&r=g\",\"caption\":\"Pau Ferret\"},\"url\":\"https:\/\/123compare.me\/en\/author\/pau\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Increase your direct bookings with Google Hotel Ads and conversion rate optimization - 123Compare.me","description":"Google Hotel Ads has become one of the most used metasearch platforms in the market. Recently, Hosteltur reported that around 75% of users turn to Google Hotels Ads to compare prices when planning their vacations.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/123compare.me\/en\/increase-direct-bookings-google-hotel-ads\/","og_locale":"en_US","og_type":"article","og_title":"Increase your direct bookings with Google Hotel Ads and conversion rate optimization - 123Compare.me","og_description":"Google Hotel Ads has become one of the most used metasearch platforms in the market. Recently, Hosteltur reported that around 75% of users turn to Google Hotels Ads to compare prices when planning their vacations.","og_url":"https:\/\/123compare.me\/en\/increase-direct-bookings-google-hotel-ads\/","og_site_name":"123Compare.me","article_published_time":"2023-12-11T22:24:30+00:00","article_modified_time":"2025-11-19T08:59:46+00:00","og_image":[{"width":1254,"height":837,"url":"https:\/\/123compare.me\/wp-content\/uploads\/2023\/12\/qtq80-xChGrv.jpeg","type":"image\/jpeg"}],"author":"Pau Ferret","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Pau Ferret","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/123compare.me\/en\/increase-direct-bookings-google-hotel-ads\/#article","isPartOf":{"@id":"https:\/\/123compare.me\/en\/increase-direct-bookings-google-hotel-ads\/"},"author":{"name":"Pau Ferret","@id":"https:\/\/123compare.me\/en\/#\/schema\/person\/0ebcc97ed5d4fdd303a2a8a78f8db2ac"},"headline":"Increase your direct bookings with Google Hotel Ads and conversion rate optimization","datePublished":"2023-12-11T22:24:30+00:00","dateModified":"2025-11-19T08:59:46+00:00","mainEntityOfPage":{"@id":"https:\/\/123compare.me\/en\/increase-direct-bookings-google-hotel-ads\/"},"wordCount":1962,"commentCount":0,"publisher":{"@id":"https:\/\/123compare.me\/en\/#organization"},"image":{"@id":"https:\/\/123compare.me\/en\/increase-direct-bookings-google-hotel-ads\/#primaryimage"},"thumbnailUrl":"https:\/\/123compare.me\/wp-content\/uploads\/2023\/12\/qtq80-xChGrv.jpeg","keywords":["hotels","marketing","software de marketing"],"articleSection":["Google Hotel Ads"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/123compare.me\/en\/increase-direct-bookings-google-hotel-ads\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/123compare.me\/en\/increase-direct-bookings-google-hotel-ads\/","url":"https:\/\/123compare.me\/en\/increase-direct-bookings-google-hotel-ads\/","name":"Increase your direct bookings with Google Hotel Ads and conversion rate optimization - 123Compare.me","isPartOf":{"@id":"https:\/\/123compare.me\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/123compare.me\/en\/increase-direct-bookings-google-hotel-ads\/#primaryimage"},"image":{"@id":"https:\/\/123compare.me\/en\/increase-direct-bookings-google-hotel-ads\/#primaryimage"},"thumbnailUrl":"https:\/\/123compare.me\/wp-content\/uploads\/2023\/12\/qtq80-xChGrv.jpeg","datePublished":"2023-12-11T22:24:30+00:00","dateModified":"2025-11-19T08:59:46+00:00","description":"Google Hotel Ads has become one of the most used metasearch platforms in the market. Recently, Hosteltur reported that around 75% of users turn to Google Hotels Ads to compare prices when planning their vacations.","breadcrumb":{"@id":"https:\/\/123compare.me\/en\/increase-direct-bookings-google-hotel-ads\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/123compare.me\/en\/increase-direct-bookings-google-hotel-ads\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/123compare.me\/en\/increase-direct-bookings-google-hotel-ads\/#primaryimage","url":"https:\/\/123compare.me\/wp-content\/uploads\/2023\/12\/qtq80-xChGrv.jpeg","contentUrl":"https:\/\/123compare.me\/wp-content\/uploads\/2023\/12\/qtq80-xChGrv.jpeg","width":1254,"height":837},{"@type":"BreadcrumbList","@id":"https:\/\/123compare.me\/en\/increase-direct-bookings-google-hotel-ads\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/123compare.me\/en\/home\/"},{"@type":"ListItem","position":2,"name":"Increase your direct bookings with Google Hotel Ads and conversion rate optimization"}]},{"@type":"WebSite","@id":"https:\/\/123compare.me\/en\/#website","url":"https:\/\/123compare.me\/en\/","name":"123Compare.me","description":"Increase hotel direct ooking","publisher":{"@id":"https:\/\/123compare.me\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/123compare.me\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/123compare.me\/en\/#organization","name":"123Compare.me","url":"https:\/\/123compare.me\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/123compare.me\/en\/#\/schema\/logo\/image\/","url":"https:\/\/123compare.me\/wp-content\/uploads\/2023\/09\/123COMPARE.ME-2.png","contentUrl":"https:\/\/123compare.me\/wp-content\/uploads\/2023\/09\/123COMPARE.ME-2.png","width":5478,"height":512,"caption":"123Compare.me"},"image":{"@id":"https:\/\/123compare.me\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/123compare.me\/en\/#\/schema\/person\/0ebcc97ed5d4fdd303a2a8a78f8db2ac","name":"Pau Ferret","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/123compare.me\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e6e79bbde059018960109786c887b7a58d25ddefc7510048d2ef78e175237506?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e6e79bbde059018960109786c887b7a58d25ddefc7510048d2ef78e175237506?s=96&d=mm&r=g","caption":"Pau Ferret"},"url":"https:\/\/123compare.me\/en\/author\/pau\/"}]}},"_links":{"self":[{"href":"https:\/\/123compare.me\/en\/wp-json\/wp\/v2\/posts\/1301","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/123compare.me\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/123compare.me\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/123compare.me\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/123compare.me\/en\/wp-json\/wp\/v2\/comments?post=1301"}],"version-history":[{"count":8,"href":"https:\/\/123compare.me\/en\/wp-json\/wp\/v2\/posts\/1301\/revisions"}],"predecessor-version":[{"id":4152,"href":"https:\/\/123compare.me\/en\/wp-json\/wp\/v2\/posts\/1301\/revisions\/4152"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/123compare.me\/en\/wp-json\/wp\/v2\/media\/1294"}],"wp:attachment":[{"href":"https:\/\/123compare.me\/en\/wp-json\/wp\/v2\/media?parent=1301"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/123compare.me\/en\/wp-json\/wp\/v2\/categories?post=1301"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/123compare.me\/en\/wp-json\/wp\/v2\/tags?post=1301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}