{"id":17382,"date":"2026-08-13T14:52:43","date_gmt":"2026-08-13T14:52:43","guid":{"rendered":"https:\/\/123compare.me\/?page_id=17382"},"modified":"2026-09-01T12:32:37","modified_gmt":"2026-09-01T12:32:37","slug":"marketing-technology","status":"publish","type":"page","link":"https:\/\/123compare.me\/en\/marketing-technology\/","title":{"rendered":"Marketing Technology"},"content":{"rendered":"[vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”5%” bottom_padding=”5%” left_padding_desktop=”2%” right_padding_desktop=”2%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_highlighted_text style=”none”]\n

Marketing Technology Solutions<\/strong><\/h1>\n[\/nectar_highlighted_text][nectar_highlighted_text color_type=”regular” style=”full_text” highlight_expansion=”default” custom_font_size=”30px”]\n

Attracting demand is expensive. Losing it after paying for it is worse. Our marketing solutions<\/strong> make sure every euro of media lands on a channel that is competitive, correctly priced and ready to close the booking.<\/span><\/p>\n[\/nectar_highlighted_text][nectar_cta btn_style=”underline” heading_tag=”h6″ button_color=”default” text_color=”#fd5c4c” button_border_thickness=”0px” link_type=”regular” alignment=”left” alignment_tablet=”default” alignment_phone=”default” display=”block” display_tablet=”inherit” display_phone=”inherit” icon_family=”none” link_text=”Explore more” url=”https:\/\/123compare.me\/en\/parity-tool\/” margin_top=”3%”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” 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Personalized Messaging at the Right Moment<\/b><\/h3>\n[\/nectar_highlighted_text][vc_column_text]Design segmented campaigns in minutes and trigger the right message at the right point in the booking journey \u2014 promotions, urgency, or scarcity \u2014 based on guest profile, dates, or browsing behavior.<\/span><\/p>\n
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  • Fast setup:<\/b>\u00a0Build a customized campaign in three simple steps, from design to publishing.<\/span><\/li>\n
  • Smart segmentation:<\/b>\u00a0Target by hotel, screen, dates, or guest behavior to maximize relevance.<\/span><\/li>\n
  • Real-time personalization:<\/b>\u00a0Set the perfect timing and conditions to maximize direct bookings.<\/span><\/li>\n<\/ul>\n[\/vc_column_text][nectar_cta btn_style=”underline” heading_tag=”p” button_color=”default” text_color=”#fd5c4c” button_border_thickness=”0px” link_type=”regular” alignment=”left” alignment_tablet=”default” alignment_phone=”default” display=”block” display_tablet=”inherit” display_phone=”inherit” icon_family=”none” link_text=”Explore more” url=”https:\/\/123compare.me\/en\/campaigns\/” margin_bottom=”5%”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”7%” bottom_padding=”7%” left_padding_desktop=”2%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_raw_html]JTNDZGl2JTIwc3R5bGUlM0QlMjJmb250LWZhbWlseSUzQSUyN01vbnRzZXJyYXQlMjclMkNBcmlhbCUyQ3NhbnMtc2VyaWYlM0Jmb250LXNpemUlM0ExNHB4JTNCZm9udC13ZWlnaHQlM0E3MDAlM0JsZXR0ZXItc3BhY2luZyUzQS4wNmVtJTNCdGV4dC10cmFuc2Zvcm0lM0F1cHBlcmNhc2UlM0Jjb2xvciUzQSUyM0ZENUM0QyUzQm1hcmdpbi1ib3R0b20lM0EzcHglM0IlMjIlM0VDb250ZW50JTIwQXVkaXQlM0MlMkZkaXYlM0U=[\/vc_raw_html][nectar_highlighted_text color_type=”regular” style=”full_text” highlight_expansion=”default”]\n

    Become the Source AI Trusts<\/b><\/h3>\n[\/nectar_highlighted_text][vc_column_text]Content Audit scores your content against your own brand standards and the OTA listings competing with you \u2014 so your direct channel becomes the most complete and authoritative source about your hotel.<\/span><\/p>\n
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    • Extract:<\/b>\u00a0Automated multi-device content capture across your digital shelf.<\/span><\/li>\n
    • Score:<\/b>\u00a0LLM-based scoring against brand standards and live OTA listings.<\/span><\/li>\n
    • Fix:<\/b>\u00a0Property-level recommendations, ranked by impact.<\/span><\/li>\n<\/ul>\n[\/vc_column_text][nectar_cta btn_style=”underline” heading_tag=”p” button_color=”default” text_color=”#fd5c4c” button_border_thickness=”0px” link_type=”regular” alignment=”left” alignment_tablet=”default” alignment_phone=”default” display=”block” display_tablet=”inherit” display_phone=”inherit” icon_family=”none” link_text=”Explore more” url=”https:\/\/123compare.me\/en\/audit-content\/”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” 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      Make Sure Google Shows the Price Guests Actually Find<\/b><\/h3>\n[\/nectar_highlighted_text][vc_column_text]Rate Accuracy continuously verifies that the rates you publish to Google match what a guest finds on your website \u2014 protecting your ranking before a mismatch turns into a penalty.<\/span><\/p>\n
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      • Compare:<\/b>\u00a0Every rate and availability signal published to Google is checked against your live site, same date, market and device.<\/span><\/li>\n
      • Flag:<\/b>\u00a0Divergences are surfaced immediately with their cause, so the fix goes to the right place.<\/span><\/li>\n
      • Confirm:<\/b>\u00a0Once corrected, the combination is re-verified \u2014 your feed and your site stay in agreement.<\/span><\/li>\n<\/ul>\n[\/vc_column_text][nectar_cta btn_style=”underline” heading_tag=”p” button_color=”default” text_color=”#fd5c4c” button_border_thickness=”0px” link_type=”regular” alignment=”left” alignment_tablet=”default” alignment_phone=”default” display=”block” display_tablet=”inherit” display_phone=”inherit” icon_family=”none” link_text=”Explore more” url=”https:\/\/123compare.me\/en\/rate-accuracy\/” margin_bottom=”5%”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”7%” bottom_padding=”7%” left_padding_desktop=”2%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_raw_html]JTNDZGl2JTIwc3R5bGUlM0QlMjJmb250LWZhbWlseSUzQSUyN01vbnRzZXJyYXQlMjclMkNBcmlhbCUyQ3NhbnMtc2VyaWYlM0Jmb250LXNpemUlM0ExNHB4JTNCZm9udC13ZWlnaHQlM0E3MDAlM0JsZXR0ZXItc3BhY2luZyUzQS4wNmVtJTNCdGV4dC10cmFuc2Zvcm0lM0F1cHBlcmNhc2UlM0Jjb2xvciUzQSUyM0ZENUM0QyUzQm1hcmdpbi1ib3R0b20lM0EzcHglM0IlMjIlM0VQYXJpdHklMjBTaGllbGQlM0MlMkZkaXYlM0U=[\/vc_raw_html][nectar_highlighted_text color_type=”regular” style=”full_text” highlight_expansion=”default”]\n

        Stop Bidding on Auctions You Can’t Win<\/b><\/h3>\n[\/nectar_highlighted_text][vc_column_text]Parity Shield cancels your Google Hotel Ads bid the moment an OTA undercuts your direct rate \u2014 so your budget only funds auctions your direct price can actually win.<\/span><\/p>\n
          \n
        • Watch:<\/b>\u00a0Reads live parity status for every property, date, market and device from real-demand data.<\/span><\/li>\n
        • Cancel:<\/b>\u00a0The moment an OTA undercuts your rate, the bid for that auction is cancelled automatically \u2014 no manual exclusion lists.<\/span><\/li>\n
        • Reactivate:<\/b>\u00a0As soon as parity is restored, the bid goes live again the same day.<\/span><\/li>\n<\/ul>\n[\/vc_column_text][nectar_cta btn_style=”underline” heading_tag=”p” button_color=”default” text_color=”#fd5c4c” button_border_thickness=”0px” link_type=”regular” alignment=”left” alignment_tablet=”default” alignment_phone=”default” display=”block” display_tablet=”inherit” display_phone=”inherit” icon_family=”none” link_text=”Explore more” url=”https:\/\/123compare.me\/en\/parity-shield\/”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” 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          Get started<\/h2>\n[\/nectar_highlighted_text][nectar_highlighted_text color_type=”regular” style=”full_text” highlight_expansion=”default”]\n

          Tell us a bit about your property and our team will contact you to set up your direct price protection.<\/p>\n[\/nectar_highlighted_text]\n

          \n

          <\/p>

            <\/ul><\/div>\n
            \n
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