H1 | 2025
The World Parity Monitor, developed by 123Compare.me, offers a detailed snapshot of price integrity across online distribution channels.
This new report examines how leading OTAs and metasearch engines have impacted the visibility and competitiveness of the hotel direct channel during the first half of 2025.
In 75% of searches, at least one OTA offered a lower price than the hotel’s direct channel.
The highest lose rates were recorded in the first months of the year. June closed with the lowest lose rate of the period.
The direct channel was more competitive in bookings made further in advance and for longer stays.
Major OTAs: Booking.com and Expedia, compete through visibility, while smaller OTAs compete on price.
Less mature markets and those with more complex hotel supply remain the most affected by OTA pricing strategies.
Major hotel groups recorded a lower lose rate than independent hotels.
OTAs continue to exert strong influence over hotel distribution.
Failing to act means losing direct revenue and handing over control of your pricing to third parties.
Download the World Parity Report now — strengthen your pricing strategy and protect your direct channel.
The World Parity Monitor (WPM) provides a detailed view of price parity trends in 3, 4, and 5-star hotels across the 60 top global tourist destinations.
The study analyzes over 6 million monthly searches on Google Hotels. It evaluates price differences between hotel direct rates and OTA rates.
Methodology: Key Performance Indicators (KPIs)
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