Skip links

Blog

Adding Value to increase conversion

Conversion Booster: Adding Value

Increase conversion by Offering more for less Adding value and highlighting it to the visitor is a great way to increase the hotel conversion rate. I’ve been using Booking.com for more than a decade, booking hotels every now and then. I have my Genius Level
Extreme Personalization to increase conversion

Conversion Booster: Extreme Personalization

Personalization is a key for Hotel website conversion Personalization is, probably, the most well-known and, at the same time, toughest to implement, approach to increase your hotel website conversion rate. We all know Booking.com uses personalization for conversion optimization, however not everybody understands to what
Cognitive Ease to increase conversion

Conversion Booster: Cognitive Ease

Cognitive Ease is the first hotel conversion rate optimization technique Booking.com uses. Cognitive Ease is a neuromarketing principle that advises simplifying things for users. For example, it suggests making the reservation process as smooth as possible. Therefore it helps visitors in every step, allowing frictionless