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Conversion optimization

Predictive Personalization

Can personalization be automated?

Is automated predictive personalization working? Professional Expertise & Algorithms VS Predictive-Personalization Personalizing content (aka Targeted Messages or SMASH) is a way to improve the customer website experience and make it more relevant and, therefore, convincing. There are different approaches to personalization tools on the market.
Booking.com Conversion Optimization Techniques

Conversion optimization techniques Booking.com uses

Booking.com Conversion Optimization Techniques. What hotels can learn from it? This is the last post in this series - let’s summarize what we saw and what will be the main takeaway from the analysis of conversion optimization techniques Booking.com. Previous posts about tricks Booking.com use
Conversion rate optimization technique Emotional marketing

Conversion Booster: Emotional marketing

What is Emotional Marketing? Emotional marketing is used by booking.com to evoke emotions to increase hotel conversion. Emotions help your visitors to notice, remember, feel connected, and trust. Emotional marketing typically works on specific emotions: like happiness, sadness, anger, or fear, to motivate a guest
Conversion rate optimization technique Scarcity Effect

Conversion Booster: Scarcity effect

Don't miss the deal! Scarcity effect to increase hotel conversion is based on FOMO - fear of missing out. Limited offers, No rooms left, Sold Out, Only One Room Left - all the triggers use FOMO and influence the visitors' behavior. Likewise, Booking.com plays very
Conversion rate optimization technique Social Proof

Conversion Booster: Social Proof

Many others cannot be wrong Why booking.com uses Social Proof to increase hotel conversion? As social creatures, humans pay a great deal of attention to the behavior of other people. That is why social proof tactics work so well to increase the conversion rate of
Increase hotel conversion by directing guests

Conversion Booster: Directing Visitors

Direct visitors toward the hotel booking Directing guests from one step to the other, tunneling guests' experience towards the hotel booking, helps hotels and OTAs to increase the final conversion rate. Indeed Booking.com is great at directing visitors throughout the booking process. To illustrate how
Adding value to increase hotel conversion

Conversion Booster: Adding Value

Increase conversion by Offering more for less Adding value and highlighting it to the visitor is a great way to increase the hotel conversion rate. I’ve been using Booking.com for more than a decade, booking hotels every now and then. I have my Genius Level
Conversion rate optimization technique Cognitive Ease

Conversion Booster: Cognitive Ease

Cognitive Ease is the first hotel conversion rate optimization technique Booking.com uses. Cognitive Ease is a neuromarketing principle that advises simplifying things for users. For example, it suggests making the reservation process as smooth as possible. Therefore it helps visitors in every step, allowing frictionless