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Dark Patterns

Dark Patterns VS Conversion Optimization

Dark Patterns VS Conversion Optimization This March California was the first state that officially prohibited using some conversion optimization techniques, known as “dark patterns”. Washington state senators introduced a similar bill earlier in 2021. Does it mean that conversion optimization going to be illegal soon?

How does Hotel Cart Recovery work?

How does Hotel Cart Recovery work? On average 8 out of 10 travel website visitors start the booking process but don’t finish it (according to the data report by SaleCycle). Yet it doesn’t mean 80% of hotel traffic is lost. With Cart Recovery / Page
Seal of Excellence to 123compare.me

123compare.me received a Seal of Excellence

High award from EU Commission On the 25th of November 123compare.me received a Seal of Excellence by the European Commission. The Seal was granted after a highly competitive evaluation process by an international panel of independent experts.  We presented our project to the сommittee and
COVID 19 recovery hotel trends

COVID-19 recovery trends for hotels

COVID-19 recovery trends for hotels In September 2020, McKinsey & Company published the report “The travel industry turned upside down: Insights, analysis, and actions for travel executives” As the report covers all travel segments,  123compare.me team summarizes some main takeaways for the hotel industry. COVID-19 Booking
Price comparison widget

How does Hotel Price Comparison work

How does Hotel Price Comparison work? There are several types of hotel price comparison tools using the same principle - compare accommodation rates within various online channels. The most popular online channels are the hotel website and OTAs (online travel agencies, such as Booking.com, Expedia,
Predictive Personalization for conversion increase

Can personalization be automated?

Is automated predictive personalization working? Professional Expertise & Algorithms VS Predictive-Personalization Personalizing content (aka Targeted Messages or SMASH) is a way to improve the customer website experience and make it more relevant and, therefore, convincing. There are different approaches to personalization tools on the market.
Conversion techniques Booking.com

Conversion optimization techniques Booking.com uses

Booking.com Conversion Optimization Techniques. What hotels can learn from it? This is the last post in this series - let’s summarize what we saw and what will be the main takeaway from the analysis of conversion optimization techniques Booking.com. Previous posts about tricks Booking.com use
Emotional marketing to increase conversion

Conversion Booster: Emotional marketing

What is Emotional Marketing? Emotional marketing is used by booking.com to evoke emotions to increase hotel conversion. Emotions help your visitors to notice, remember, feel connected, and trust. Emotional marketing typically works on specific emotions: like happiness, sadness, anger, or fear, to motivate a guest
Scarcity Effect to increase conversion

Conversion Booster: Scarcity effect

Scarcity effect to increase hotel conversion is based on FOMO - fear of missing out. Limited offers, No rooms left, Sold Out, Only One Room Left - all the triggers use FOMO and influence the visitors' behavior. Likewise, Booking.com plays very well on a guests’